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In May, Mazda reported sales of 20,595 units of its highly successful CX-5 crossover. This marks the first time we remember it breaking that milestone, and it is a record for the model in America for Mazda.
May was a record-setting month for many automakers in America. Although scarcity looms large, the factories that could operate at capacity found enthusiastic buyers for the vehicles that came out of them. Traditionally, the Toyota RAV4, Nissan Rogue, and Honda CR-V are 1-2-3 in sales in America for the most popular non-truck segment. Just behind that trio are the Chevy Equinox, Subaru Forester, and Mazda CX-5.
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Subaru also had a record-breaking month with Forester sales of 20,006 units in May. These two popular crossover SUVs are separated by less than 600 unit sales in a month. For the year, the Forester still leads the CX-5 with over 87K units sold, vs. the 76K units Mazda has sold. However, Mazda may catch Subaru by year-end. Much will depend on the Japanese factory capacities both employ to build these two US models.
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One reason that Subaru's Forester sales are not larger is that the company makes another crossover SUV almost identical in capacities. The Outback is a smidge smaller inside and a bit longer, but fills the same needs for Subaru shoppers on the showroom floor.
The success of both models speaks to how powerful this segment has become. The two-row crossover has become America's family "car," favorite commuter "car" and fills more roles than any other vehicle. Were it not for commercial sales of pickups, this would be America's largest vehicle segment.
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In other Mazda sales news, Mazda's slightly smaller CX-30 crossover more than doubled in sales last month. Watch out Crosstrek.
John Goreham is a long-time New England Motor Press Association member and recovering engineer. John's interest in EVs goes back to 1990 when he designed the thermal control system for an EV battery as part of an academic team. After earning his mechanical engineering degree, John completed a marketing program at Northeastern University and worked with automotive component manufacturers, in the semiconductor industry, and in biotech. In addition to Torque News, John's work has appeared in print in dozens of American newspapers and he provides reviews to many vehicle shopping sites. You can follow John on TikTok @ToknCars, on Twitter, and view his credentials at Linkedin
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