The Best SUV Deals Available Right Now

Even though car prices remain unpredictable (some models are still selling at or above sticker), several SUVs are offering meaningful discounts. And with the right approach, you could save thousands off MSRP.

To cut through the noise, Consumer Reports analysts reviewed national incentives on popular 2025 SUVs (available through subscription) and narrowed the list to models that stand out for safety, reliability, road-test results, and owner satisfaction.

We highlight 10 SUVs from the 2025 model year that meet those stringent criteria and have incentives, from brands including Audi, Ford, Hyundai, Mazda, Mitsubishi, and Nissan.”

In other words, these aren't just cheap SUVs—they're smart buys.

However, keep in mind that local availability may vary, so be sure to check dealer stock and be ready to negotiate.

The Best SUV Deals

The deals highlighted below are available through September 30, 2025. Savings range from 6% up to 23%, depending on the model and trim. Electric SUVs may also qualify for federal tax credits and state rebates, stacking the discounts even higher.

That said, here is a summary of 10 of the best SUV bargains worth considering right now:

1. Nissan Ariya (23% Off): With nearly a quarter off MSRP, it is one of the most affordable ways to step into a premium EV crossover.

Price Range: $39,770 – $54,370

Recommended Trim: 2025 Nissan Ariya Platinum+ AWD

MSRP: $54,370

Potential Savings: $12,712

Bottom Line Price: $41,658

2. Kia Niro Electric (21% Off): Excellent efficiency ratings and a price drop that pushes it near $30K.

Price Range: $39,600 – $44,600

Recommended Trim: 2025 Kia Niro Electric Wind

MSRP: $39,600

Potential Savings: $8,292

Bottom Line Price: $31,308

Excellent efficiency ratings and a bottom-line price drop that pushes it near $30K.

3. Ford Escape (15% Off): A practical choice for families with these discounts, it's one of the best-value compact SUVs on the market.

Price Range: $29,515 – $38,400

Recommended Trim: 2025 Ford Escape Active AWD

MSRP: $30,915

Potential Savings: $4,737

Bottom Line Price: $26,178

Related Article: Ford Dominates the Best Deals on New SUVs You Can Buy Right Now

4. Audi Q3 (9% Off): Upscale features with a rare price break in the premium market.

Price Range: $37,400 – $39,800

Recommended Trim: 2025 Audi Q3 S Line Premium Plus 45 TFSI Quattro

MSRP: $39,800

Potential Savings: $3,387

Bottom Line Price: $36,413

5. Mitsubishi Outlander PHEV (8% Off): A plug-in hybrid with usable electric-only range, this model makes sense for drivers who want flexibility between gas and electric power.

Price Range: $40,445 – $50,445

Recommended Trim: 2025 Mitsubishi Outlander PHEV AWD

MSRP: $43,095

Potential Savings: $3,518

Bottom Line Price: $39,577

6. Hyundai Kona (8% Off): A sporty and refined model, the discount makes it one of the best subcompact SUV values this month.

Price Range: $24,550 – $33,600

Recommended Trim: 2025 Hyundai Kona N Line S AWD

MSRP: $31,050

Potential Savings: $2,351

Bottom Line Price: $28,699

7. Ford Explorer (7% Off): If you need three rows, this is a popular midsize option.

Price Range: $40,050 – $56,770

Recommended Trim: 2025 Ford Explorer ST-Line AWD

MSRP: $47,020

Potential Savings: $3,381

Bottom Line Price: $43,639

8. Ford Escape Plug-In Hybrid (7% Off): This PHEV version of the Escape delivers on both efficiency and Price.

Price Range: $38,400

Recommended Trim: 2025 Ford Escape PHEV FWD

MSRP: $38,400

Potential Savings: $2,536

Bottom Line Price: $35,864

9. Cadillac XT5 (6% Off): Cadillac's best-selling SUV, this discount drops the Price under $50K for a well-equipped luxury model.

Price Range: $44,295 – $57,195

Recommended Trim: 2025 Cadillac XT5 Premium Luxury AWD

MSRP: $52,595

Potential Savings: $3,130

Bottom Line Price: $49,465

10. Mazda CX-30 (6% Off): The CX-30 is one of the most polished small SUVs, and the current incentives sweeten the deal.

Price Range: $25,195 – $37,150

Recommended Trim: 2025 Mazda CX-30 2.5 S Preferred Package AWD

MSRP: $29,140

Potential Savings: $1,729

Bottom Line Price: $27,411

If you're exploring more SUV options, you may also want to look at:

1. The Most Comfortable SUVs of 2025
2. The Best Fuel-Efficient SUVs You Can Buy Today
3. 10 Best SUVs You Can Buy Right Now

Timothy Boyer is an automotive reporter based in Cincinnati who currently researches and restores older vehicles, often incorporating engine modifications for improved performance. He also covers modern cars—including EVs—with a focus on DIY mechanics, tool use and selection, and other topics related to automotive repair. Follow Tim on Twitter (@TimBoyerWrites) and Facebook for daily updates and insights on new and used cars and trucks.