Skip to main content

Amazon Taps Sears To Be Its Partner In Game-Changing Tire Venture

Could an online giant save a brick and mortar icon with a tire partnership?

Amazon and Sears have just announced a new partnership in the tire business. Amazon will sell you tires, just like it now sells you other car parts and your local Sears Auto Center will mount, balance, and service your tires. will offer its customers a convenient Ship-to-Store tire solution integrated into the checkout process, which is easy and convenient.

This new partnership marks the first time that DieHard all-season passenger tires will be sold on But that isn't the only brand Amazon will sell (of course). No matter what brand of tire you purchase on, Sears Auto Center's highly-skilled technicians will provide installation and will also conduct a multi-point Performance Snapshot on the vehicle.

Sears brings to Amazon 2,100 skilled technicians in its 400-plus Auto Centers all over America. Amazon brings the largest online retail presence in the world to the venture. The new Amazon/Sears Ship-to-Store capability will initially be available at 47 Sears Auto Centers in eight areas: Atlanta, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco and Washington, D.C. Following the initial launch, Sears Auto Centers will quickly expand this service to other markets.

This new partnership is not the first time Sears and Amazon have worked together. Recently, Amazon began promoting Kenmore and DieHard brand products on its site.

Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings, commented on the new partnership, saying, "" customers can expect terrific performance and reliability from DieHard tires and professional installation from Sears Auto Centers," Park added. "We're thrilled to expand our assortment of this iconic brand to include passenger tires on"

Related Story: Amazon Begins In-Vehicle Delivery Service - Is Your Car Compatible?