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Toyota announces the Toyota Racing Dream Build Challenge

Toyota has enlisted the talent of NASCAR stars like Kyle Busch and Clint Boyer to modify Toyota vehicles for the upcoming contest.


Toyota Motor Sales U.S.A., Inc. has officially launched the Toyota Racing Dream Build Challenge, a vehicle-modification contest in which racing fans will decide the winner. Aside from the unique fan participation aspect, Toyota has sought the help of four popular racing stars to help customize four different Toyota models.

NASCAR standout Kyle Busch will be tasked with modifying a Toyota Camry, the same vehicle that he currently drives in the Sprint Cup Series. Clint Boyer, who also drives a Camry sedan, will be altering a Toyota Prius hybrid. NHRA stars Antron Brown and Alexis DeJoria will modify a Toyota Sequoia SUV and a Toyota Tundra pickup truck, respectively. In addition to bragging rights, the winning driver will receive a $50,000 check from Toyota for the charity of their choice.

“The Toyota Racing Dream Build Challenge highlights Toyota’s commitment to great cars, great racing, and our great fans,” said Keith Dahl, Toyota national motorsports and engagement marketing manager. “Each driver was given the same resources to ensure a fair fight, and we ourselves are thrilled to see it all unfold.”

Fans from all over the world can go to to see the customized vehicles take shape in a series of “webisodes.” Voting will begin on Oct. 20 and continue for 10 days. Racing fans can vote once daily via Facebook and also enter to win prizes like the Toyota Racing “Dream Tip.” The four finished vehicles will be revealed at the Specialty Equipment Market Association (SEMA) show on Oct. 30 in Las Vegas.

Toyota has competed in 144 races in the NASCAR Sprint Cup Series (NSCS) in first for seasons. During that time, Toyota has accrued 33 victories, recorded 24 pole positions and finished in the top-five 129 times. Kyle Busch won Toyota’s first-ever Sprint Cup Series win at the Atlanta Motor Speedway in March 2008.