2014 Mazda6 wins prestigious Red Dot Design Award
The Red Dot Design Award is given each year in one of the world's largest design competitions. It covers all aspects of conceptualization in all industries and is only occasionally awarded to an automotive company. Mazda's win is in the Product Design category for 2013, coming out on top of 4,662 entries by 1,865 manufacturers in 54 different countries.
The award is given to those product designs based on nine criteria, judged by 37 independent design experts. Past winners have included brands like Nike and Apple. The Mazda6, being the flagship for Mazda's KODO - Soul of Motion design concept for its next-generation vehicles, beat out the fierce competition to take the Red Dot prize.
KODO is inspired by the explosive release of energy observed in animals or athletes springing into motion and symbolizes Mazda's vitality and agaility. The 2014 Mazda6 and the KODO design theme have won other awards since conceptual unveilings began last year, with the first Mazda to bring out the design, the CX-5, taking the 2012 European Design Award and first place at the German Design Council's Automotive Brand Contest 2012 for the Takeri concept that became the Mazda6.
The 2014 Mazda6 broke cover at the LA Auto Show last year and is now entering showrooms with a planned diesel engine for North America coming later this year. The gasoline option offers class-leading highway MPG and an unprecedented number of fittings. The Red Dot Award becomes the crowning achievement for the new Mazda, however, highlighting how powerful their design theme really is.
Find out more about the 2014 Mazda6 at this link and with the video below.