In a press release touting the article, Consumer Reports said, “CR’s testers looked at the system in the 2011 Lincoln MKX and Ford Edge SEL and found it to be a complicated distraction while driving. In addition, first-time users might find it impossible to comprehend. The system did not always perform as promised.”
Ford spokesperson Said Deep said, “MyFord Touch and MyLincoln Touch driver connect technology provides a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives. It uses the same common interfaces as many consumer appliances and electronics, including full voice control, 5-way buttons on the steering wheel and touch screens. Customer feedback has been very positive for both MyFord Touch and Ford SYNC. We take all feedback – including Consumer Reports’ – seriously and will use it as we continuously improve and upgrade these technologies.”
The MyTouch system has been a hit with buyers with it being installed in more than 3 million vehicles. The driver’s interface uses an 8-inch video touch screen in the center of the dashboard. It also includes two 4.2-inch dashboard displays flanking the speedometer that can be configured to show different gauges and can perform some of the same functions as the screen. The system also recognizes and responds to voice commands.
In press material promoting the MyTouch, Ford says, “Consumers are insisting on simpler interfaces even as they’re demanding more in-car connectivity, more options and more information – a dilemma known as ‘simplexity.’” Its claim of a simpler interface would appear, on the surface, to rebut CR’s findings.
Behind the displays of MyFord Touch driver connect technology, the next generation of the company’s award-winning SYNC system runs the show, built using Microsoft’s Windows Embedded Auto software platform.
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