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Toyota sets 2012 prices for Yaris, Sequoia, Tundra, Sienna

Toyota today set price points for its 2012 Yaris, Sequoia, Tundra and Sienna cars and trucks. Most vehicles are priced the same as 2011 models or reflect increases of 1% or less.


The Yaris liftback is all new and begins the next generation of the subcompact vehicle. The Sequoia is a sport-utility vehicle, the Tundra a full-size pickup truck and the Sienna a van.

Prices for the Yaris begin at $14,115 for the L grade three-door liftback with a 5-speed manual transmission and elevate to $17,200 for the SE grade 5-door liftback with a 4-speed automatic transmission. It adds more than $1,000 in additional standard equipment over the previous generation Yaris. Dealers take delivery of the Yaris beginning Sept. 1. Production begins Aug. 31.

High-grade Sequoia models get a 0.4% price increase of $239. Most Sequoias will be priced the same as 2011 models. The range for 2012 Sequoias is $40,930 for the 4x2 SR5 with a 4.6-liter V8 to $61,805 for the 4x4 Platinum grade equipped with the 5.7-liter V8. Assembly begins Aug. 29 on 2012 models.

The 2012 Tundra (pictured) sees a 1.1% price increase for higher-end models. That comes to $348 more than a comparably equipped 2011 model. In real dollars, the price range to drive a Tundra from a Toyota showroom is $27,115 for the 4x2 Tundra Grade Double Cab V6 with a 5-speed automatic transmission to $43,345 for the 4x4 CrewMax Limited with a 5.7-liter V8 and 6-speed automatic. Production of the 2012 truck begins Sept. 1.

The 2012 Sienna van goes up $174, or 0.5%, over 2011 prices. That increase is effective Sept. 6, when production launches. The range is $24,520 for the front-wheel-drive base Sienna to $40,570 for the all-wheel-drive Limited edition.

MSRPs for these 2012 Toyotas do not include the delivery, processing and handling fee. The fees: For the Yaris, $760; Sequoia and Tundra, $985; and Sienna, $810.

You can reach TN's Hawke Fracassa at [email protected] or (248) 747-1550.

Image source: Toyota