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Toyota to reveal Prius Family of Vehicles at 2011 Detroit Auto Show

Toyota’s US sales are hurting due to their seemingly endless recall issues but the Prius is still the best selling hybrid in the world, so it should come as no surprise to hear that Toyota will unveil the “Prius Family of Vehicles” next month at the Detroit Auto Show.

The Prius Family of Vehicles, as it will be known at the 2011 Detroit Auto Show at Cobo Hall, will begin with the 3rd (current) generation of the Toyota Prius and the Prius Plug-In Hybrid Vehicle (PHV), but joining these two current models will be the an “all-new addition to the Prius Family” and a Prius-based concept vehicle. There has been no indication from Toyota as to what we can expect from the new Prius concept vehicle but the all new model will most likely be the new 5-door variant that we have seen teased in viral videos and teasers since October (shown above in the background of the current Prius). The new Prius 5-door will likely offer styling very similar to the current production Prius but with added cargo space; all while offering the fuel economy that has made the name so popular around the world.

There have long been rumors that Toyota would like to spin the Prius off into its own full brand of super-efficient hybrid models and the introduction of the 4 vehicles in the Prius Family could be the first step towards making that happen. In any case, the new 5-door Prius could help the Toyota hybrid compete in the rapidly booming world hybrid auto industry – especially in the US where the average buyer goes for the idea of “bigger is better”.

The Prius Family of Vehicles will make its official 2011 Detroit Auto Show debut at 1:05pm EST on January 10th and for those not in attendance, Toyota will offer a live webcast at

Other Toyota News:
Win a new car at the 2011 Indianapolis Auto Show
Toyota pays $10 million for first unintended acceleration case
Toyota fined $32.4m more for lethal recall practices
NHTSA confirms recall of 2011 Toyota Sienna

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