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Camaro Sales Drop to 2-Year Low, Mustang Continues to Dominate

The sales numbers for June 2016 are still rolling in but we already know that the Ford Mustang led the way in the muscle car segment for the 20th consecutive month, as the Chevrolet Camaro continued its sales slide – dropping under 5,000 units for the first time since late in 2014 and trailing the Dodge Challenger for the 2nd month in a row.

June 2016 really wasn’t a great month for the muscle car segment, with the Ford Mustang, the Dodge Challenger and the Chevrolet Camaro all posting month-to-month and year-to-year declines in sales volume, but it was a much better month for the Mustang and Challenger than it was for the Camaro.

The Mustang Continues to Dominate
In June 2016, Ford sold 9,776 examples of the Mustang, allowing the original pony car to once again lead the modern muscle car segment. June marks the 20th straight month where the Mustang has outsold the Chevrolet Camaro and the Dodge Challenger, dating back to November of 2014. Mustang sales were down from the month before and when compared to the same month last year, but with the entire segment down – the Ford Mustang still led the way by a considerable margin.

On the year, Ford Mustang sales are down a bit, as the push for the new generation has started to slow (after almost two years), but with 62,965 Mustangs sold during the first half of the year – Ford still has a gigantic lead over the competition in the annual sales race.

The Challenger Sits Second
While the Dodge Challenger has beaten the Camaro and the Mustang in the monthly sales race off and on over the past five years, May and June mark the first time that the Mopar muscle car has beaten one of the competitors two months in a row. Thanks to the slow sales of the new Camaro, the Challenger’s total of 5,479 units sold in June allowed the Dodge to finish 2nd in the segment for back to back months.

On the year, the Challenger has sent out 34,607 units. If the Dodge muscle car could put together a few strong months during the summer while the Camaro is struggling, the Challenger has a very real chance of moving into the 2nd place spot in the annual muscle car sales race. Since the Camaro was introduced for the 2010 model year, the Challenger has always been in 3rd place in annual sales – but that could change if GM can’t find a way to sell a great many more Camaros.

Camaro Reaches a 2-Year Low
Sales numbers for the 2016 Chevrolet Camaro have inexplicably continued to slump, with just 4,969 units sold in June 2016. This is the lowest monthly sales total for the Camaro since November 2014 and over the past 5 years, June 2016 is the 5th worst month in terms of sales volume. Compared to the same month last year, when only the 5th gen Camaro was available, June 2016 sales are down 42%.

The new Camaro is better than the previous model in every way, in my opinion, and I can’t wrap my head around the slow sales of the new model. I imagine that the folks at the GM headquarters feel the same way, as compared to the first half of 2015 – the first half of 2016 has been 13.5% worse for the Camaro. With just 36,834 units sold thus far, it seems very unlikely that the Camaro will make any sort of run at the 2016 muscle car sales title and at this point, a few more slow sales months could move the Camaro to 3rd in the annual sales race.

Comments

Steve (not verified)    August 27, 2016 - 8:49AM

In reply to by April (not verified)

April you post on here a lot defending your Camaro, you are missing the point. The fact is Camaro sales are woeful, perhaps for you all you are looking for is a car that is the fastest and handles the best, price is no object and the horrible outward visibility is not an issue. My question is why not get a Porsche Cayman? It's faster than the V6 Camaro and will out handle it on a level that it doesn't even warrant a comparison. Also it seats two.
Fastest? The Mustang is still fast, it still handle well, why you knock the interior of the Mustang I am unsure, the interior of a Mustang let's you know you are in a sports car - a Mustang. The interior of a Camaro while nice is bland, I could be in a Camry if I didn't know better.
Most of all the new Camaro is too small to be usable, I own a 8 passenger van and a full-size crew cab truck I wanted a fun car to drive that could still be useful - a 2+2, imo the Camaro falls completely as a livable 2+2 and for that reason I could not buy one. I complain because #1 I don't want to see Ford miniaturize the Mustang just to make it a little faster or handle better - I don't really care I will never track my Mustang GT (well not seriously anyway). Honestly I'd like GM to return the Camaro to it's roots - a fun car to drive that appeals to the masses, not the cramped two seater it has become. I am incredibly disappointed with all the butt-kissing reviews written by Magazine editors that somehow believe all cars need to be track ready.

April (not verified)    October 10, 2016 - 11:01AM

Whoever put the 4 in camaro is a joke is wrong. YouTube subaruwrxfan eco boost mustang v turbo 4 camaro. He has an eco boost
He prefers the looks of mustang. However the base camaro equals or slightly beats the eco boost in 0 60 and 1/4 mile. So a base camaro is as fast or more than the upgrade engine mustang. The lighter weight. 8 speed auto make up for the home and torque. Oh and if you really want to know about the eco boost. Check out the reliability issues. BTW subaruwrxfan traded his eco boost for a mustang gt. One reason was of reliability of engine. Tbh I'm sick of how many idiot mustang fan boys hate on camaro. I always liked mustangs. Not as much as camaro bur I respected the history etc. But my first post. I was saying I liked my car and maybe would have got mustang. It was close. But I got comments like camaro sucks. They ugly. Well now I defend camaro because of idiots like this.

Darrell (not verified)    October 10, 2016 - 6:08PM

In reply to by April (not verified)

Ha ha your so but hurt a tune alone on the Mustang bringing it to the same boost at the camero 4 cylinder destroys your car your so desperate to defend it, its so easy to mod the 4 banger 2.3 vs the 2.0 Camaro, the 2.3 has aton more potential I have seen 500 hp stock engine block stock cylinder heads with bolt ons ecoboost doing 10 sec 1/4s try and disprove that, that 2.0 is already at high boost and has a lot less potential behind it and cost for cost you take ecoboost, spend the price difference in mods and you got a 400 hp 4 cylinder my ecoboost exceeds 400 hp and 450 ft/lbs less than 2k in mods running in 12s 1/4 mile range clearly you have no mechanical background, the 2.3 is a praised engine and has shown reliability and massive performance output for low cost, thiers a higher cost build putting that little 4 banger around 700 hp..

April (not verified)    October 10, 2016 - 10:07PM

A turbo camaro can be tuned as well. Face it car of the year. Overall better car. Let's hope the refresh makes the fusion mustang look like a real mustang. I drive a sports car. And did I mention it's a convertible? Another thing way better than on the mustang. And even you can't argue that. Even die hard fan boys of mustang know this fact. And if anyone at all disputes this, than you either don't know cars or like I thought all along. You will say mustang is better even with facts. Lol the top has no latch to Manuel use. It goes thru a car wash with no leaks. It can be put up or down in 12 seconds. Even going up to 30 mph. So here's a challenge. Tell me any way in the world. If any thing about the mustang convertible is better. Seriously the only thing you can say is looks because. In every possible way the camaro convertible is better. And yes it's 7000 upgrade. So price also lol. Drive a mustang be a rental car lover. Drove a camaro in any trim. Drive a sports car. Amen

April (not verified)    October 11, 2016 - 10:29PM

Your so illiterate. You can't even spell Camaro. Your points are worthless. You have no clue about cars. Don't respond to my post anymore please. You give car enthusiasts a bad name. Your points are wrong. Your knowledge is below par. Thank you. Leave me alone

Darrell (not verified)    October 19, 2016 - 3:28PM

In reply to by April (not verified)

My typing is rapid from a tuny phone, you responded, must be upset if you wanted to be left alone you wouldnt be desperately trying to defend your worthless position... just saying you can say my knowledge is par but yours doesnt exist plus i dont need to spell the car right, i mean it hardly sells now lol, and when people point out grammer and insults it means they pretty much are out of a good comeback haha.

April (not verified)    October 12, 2016 - 10:33PM

Nice Nigel. Seems someone besides me isn't a camaro hater. Idk why but facts don't matter to fanboys. Correct the v6 competes with the eco boost. And btw the turbo camaro competes with the v6 mustang. For those who don't read facts but just post because they hate camaros.

Patrick Ferrin (not verified)    November 13, 2016 - 12:20AM

I have owned Mustangs for 44 years, eight of them, plus two Corvettes all four, five and six speeds. Ford sold more than one million Mustangs before the first Camero was ever built. The only option GM had was to make them with bigger engines. Hence, almost every Camero ever built has two hundred pounds more steel. Yes you could get a 427 engine in the first Camero verses the Mustang. The extra weight required bigger engines across the board to get the same performance. Chevrolet decided to make the Camero more expensive in the 1970's as they sold fewer and needed higher profit. The 1993 up through 2002 were difficult to get into and out. Chevrolet could not understand that we Baby Boomers were now in our forties and this pretty much ended Camero. Yes there is bragging rights but my 2010 GT can hit close to 100 MPH on the freeway entrance too fast too much traffic. Nothing wrong with any of the Pony Cars as these are an important part of History. The Mustang has so many modifications that are not feasible in any Chevrolet. You can buy Camshafts, tools, instake, tools and install yourself. No way can you purchase any of these items for Chevrolet. Every Vette and Camero from the L-98 and up are designed to the max. I saw a guy spent $8,000 to make an L-98 produce 450 Horsepower. LT-1 engines cannot accept a two row timing chain due to the reversed water flow through the engine. Mustangs foa outsold Vettes and Cameros with manual transmissions. Hence many GT Mustangs would blow away automatic Vettes and Cameros. I just hope we are able to get the next generations interested in these Pony Cars. However, they all cost real money and average people can hardly afford to buy these new or used. Best wishes to all and enjoy these iconic cars, thanks to Lee Iacocca and Zora Duntov that have given me an life long identity

Dennis DeSapience (not verified)    December 18, 2016 - 2:20PM

As for the Camaro vs Mustang debate goes, namely the current models with "turbos", I would not buy either. Why? Turbos do not last! Ford charges a "premium" for their turbo 4-cylinder which is a joke. Sure you can get easy horsepower, tune them to be more economical overall.., but, none-the-less, turbochargers will not last as along as the engine itself should -- and they are not inexpensive to be replacing every 30-K or so. As for the "V-8" versions of each, and if I were to buy either of these cars for the sake of the engine, I'd buy the 6.2 Camaro, hands down. Strong, simpler, dependable with a plethora of aftermarket stuff available, and you ca get hundreds more horsepower with the snap of a finger. The Mustang? High revving, lower torque, 4-valves per cylinder, multiple camshafts, etc., etc. It's to complex right out of the box, period. Body style? Both have their good looks and really is a matter of preference. Driving them? The best between the two I've ever driven is the new 2016 Camaro, with either a 6-speed or the 8-speed automatic, period. However, that being said, I would not buy one. Why? I need 4-functional seats -- and that, along with rear-view blindness is the deal-breaker. I have more rear-seat room in my 87 Porsche 911..., which I wanted only the front seats for anyway. If you can afford to buy a new balls-out Camaro ZL1, get a new Vette.

Patrick Ferrin (not verified)    February 2, 2017 - 2:24PM

Turbo charged engines are creeping into the lineup from every auto manufacturer including GM. The increasing fuel economy standards are forcing this change. However, better materials are being used to make the turbocharger and hopefully they last longer. Over the road Semi trucks have used turbochargers for 75 years so I think we will get this figured out. New engines are on the horizon including gasoline diesel motors.