Tesla sales are booming in China, but Reuters reports that the company is considering a new strategy and a reset in China.
Tesla is changing its strategy in China and is reportedly looking to improve its service there. The company has so far ramped its hiring of technicians and other staff for service jobs. This effort has been so notable that Tesla China’s recruitment website listed over 300 openings for service-related jobs as of Thursday.
According to Reuters, "the change in Tesla's approach in China, where it has become the second-largest EV brand behind BYD, would reflect a recognition that it has to build customer loyalty now that it has established its brand in the world's largest car market, one analyst said."
"It's not necessary to open showrooms in expensive shopping malls, especially when the repair business has become lucrative," said Yale Zhang, managing director at Shanghai-based consultancy Automotive Foresight.
Armen Hareyan is the founder and the Editor in Chief of Torque News. He founded TorqueNews.com in 2010, which since then has been publishing expert news and analysis about the automotive industry. He can be reached at Torque News Twitter, Facebok, Linkedin and Youtube.