When it comes to pickup trucks it’s all about customizing. I recently wrote about the new 2021 Ford F-150 and how with 11 grilles and 13 wheels, there were endless ways to customize the 14th generation F-150.
Equally, pickup trucks contribute extensively to the aftermarket industry with numerous options available to make your truck your own. Ford just announced that through Ford Performance, there are new accessory packages for the 2019 and 2020 Ford Ranger.
Recent data shows that U.S. Ranger pickup owners added an average of $650 worth accessories to their 2019 Rangers just last year. Ford Accessories, through Ford Performance is making personalization easier than ever for adventure-seeking truck buyers.
Ford Performance is rolling out three new off-road, adventure-ready accessory packages for Ford Ranger pickup customers who are seeking even greater personalization options and fun-seeking capability with their freedom machines.
“Our goal is to inspire customers by giving them capabilities and styling options from the aftermarket brands they love,” said Eric Cin, global director, Ford Vehicle Personalization. “The three new Ford Performance Packs empower our adventure-loving Ranger customers to explore even further with even more freedom with the added off-roading capability right from the dealership.”
These new dealer-installed packages for 2019 and 2020 four-wheel drive Ranger pickups include three levels of hardware, software and graphics combinations specific to Ranger vehicles. All three packages feature an off-road leveling kit including FOX Shocks with optimized Ford Performance tuning, new 17-inch Dyno Gray wheels and Ford Performance graphics on the bed and windshield.
Ford Performance Level 1 Package
Here’s what is included in the Level 1 package for the Ford Ranger:
• Off-Road leveling kit
• FOX “Tuned by Ford Performance" 2.0 Performance Series internal floating piston monotube front and rear shocks tuned by Ford Performance Engineers to optimize on and off-road performance
• Ford Performance 17-inch Dyno Gray wheels
• Ford Performance bedside graphics or Ford Performance windshield banner
The cost for the Ford Performance Level 1 Package is $2,495 before installation.
Ford Performance Level 2 Package
Here’s what is included in the Level 2 package for the Ford Ranger:
• Ford Performance engine calibration, which increases horsepower by 16 percent to 315 at 4,500 RPM and increases torque by nearly 20 percent to 370 lb.-ft. at 2,500 RPM
• BFGoodrich KO2 265/70-17 tires
• Rigid off-road fog light kit
• Ford Performance calibration
• Blue tow hooks
• Ford Performance stainless steel license plate frame
The cost for the Ford Performance Level 2 Package is $4,495 before installation.
Ford Performance Level 3 Package
Here’s what is included in the Level 3 package for the Ford Ranger:
• Rigid 40-inch LED lightbar kit
• Red tow hooks
• Ford Performance by ARB winch-capable front bumper
• Ford Performance chase rack
• 2.3-liter Ford Performance sport exhaust
The cost for the Ford Performance Level 3 Package is $8,995 before installation.
Ford’s Growing Customization Options and Business
The Ford Ranger nameplate is positioned to lead Ford’s new accessories product strategy — which will expand even further with the introduction of the all-new Ford Bronco utility — to focus on greater choice in the catalog and a seamless personalization journey for customers. On average, customers added approximately $650 worth of Ford accessories to each Ranger pickup sold in the U.S. in 2019 – the nameplate’s first year returned to the U.S. market.
“The success we’ve seen with Ranger’s personalization is a combination of customer and dealer enthusiasm for Ford-backed accessory options,” said Cin. “Our truck customers don’t need to drive their all-new vehicle off the lot over to an aftermarket outfitter, we are creating a smoother, more integrated experience right here with your Ford Dealership.”
After kind of a slow start and a so-so product reintroduction, the Ranger seems to be finding its footing and is on a roll. My Torque News colleague Marc Stern reported that the Ford Ranger was named the top truck in regard to American-made content. That’s quite a selling point for Ford.
Which of these accessories do you want? How have you customized your Ranger? Leave me a comment below.
Jimmy Dinsmore has been an automotive journalist for more than a decade and been a writer since the high school. His Driver’s Side column features new car reviews and runs in several newspapers throughout the country. He is also co-author of the book “Mustang by Design” and “Ford Trucks: A Unique Look at the Technical History of America’s Most Popular Truck”. Also, Jimmy works in the social media marketing world for a Canadian automotive training aid manufacturing company. Follow Jimmy on Facebook, Twitter, at his special Ford F-150 coverage on Twitter and LinkedIn. You can read the most of Jimmy's stories by searching Torque News Ford for daily Ford vehicle report.