Marc Stern's picture

VW Reports Mixed Sales For September; Month is Down While Year Is Up

Volkswagen is watching its monthly sales closely as SUVs are picking up their fair share of sales. Indeed, SUV sales have surpassed VW expectations. They expect SUVs to have a greater impact on sales as the market grows.
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Despite sales that were off 4.8 percent over September 2017, Volkswagen’s deliveries of 266,228 vehicles have pushed its year to date sales up 5.5 percent. VW was feeling the delays in the certification process caused by a backlog in meeting new Worldwide Harmonized Light Vehicle Test Procedure standards. The certification delays have pushed the arrival of some model year, 2019 models, limiting inventory for the month.

For September, Volkswagen reported sales of 30,555 units.

SUVs Continue to Have An Impact

SUVs continue to have a growing impact on Volkswagen sales. The automaker’s growing SUV portfolio continued to gain momentum through September, with the all-new Atlas and restyled 2018 Tiguan accounting for 37 percent of the brand’s sales. Meantime, the next-gen 2019 Jetta led the brand with 10,631 vehicles delivered in September.

Jetta recently was honored by WardsAuto as the restyled compact received a listing on Wards 10 Best User Experiences for 2018. The Jetta competed against 25 other vehicles to reach the list.

In discussing the sales picture, Derrick Hatami, executive vice president of sales, marketing, and after-sales for Volkswagen of America (VWoA), noted that “SUV sales continue to expand VW’s reach with consumers,"

He continued that the automaker continues to see SUV momentum building, with total SUV sales up more than 42 percent in September. The Jetta continued to have a strong reception and the “traction we’ve gained in the SUV market” remains positive. “We are encouraged by our overall growth so far this year,” he concluded.

VW Continues To Offer Industry-Leading Warranty

Volkswagen continues to offer America’s best car and SUV bumper-to-bumper transferable warranty on all 2018 models, except the e-Golf. Also called the People First Warranty, it is a six-year or 72,000-mile (whichever comes first) bumper-to-bumper New Vehicle Limited Warranty. If the car sells before the warranty has ended, the remainder of the warranty transfers to the second or third owners. The warranty runs for seven years or 72,000 miles.

The e-Golf carries its own eight-year, 100,000-mile High Voltage Limited System Warranty on the battery. It also has an industry-standard bumper-to-bumper 3-year or 36,000-mile Vehicle Limited Warranty.

Source: Volkswagen


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