Jetta owners know that their vehicles are cool, not that they thought any differently
Marc Stern's picture

Looking For A Cool Car? Try The 2017 Jetta, KBB Thinks The Subcompact Is

Everyone likes to think their car is cool and now 2017 VW Jetta owners know their car really are cool. KBB has named the 2017 Jetta one of the 10 coolest cars on the road for under $18,000.

If you have purchased a 2017 VW Jetta and if you have wondered whether it is cool or not, you can relax, it is cool. That’s the opinion of Kelley Blue Book (KBB) whose list of the 10 coolest cars for 2017 includes the Jetta. KBB named the first cool car list in 2003, making this award the publication’s longest-running honor. Jetta Owners know their cars are cool

Hendrik Muth, senior vice president, product marketing and strategy, VW of America, said that the automaker “is honored to receive this award from Kelley Blue Book. The Jetta represents the heart and soul of Volkswagen with its sporty driving dynamics and high-quality workmanship.”

Jetta is the ‘most affordable European sedan on the market’

Jack Nerad, executive editorial director and executive market analyst for, called the Jetta the “most affordable European sedan on the market.” The Jetta, he noted, “combines the uniquely satisfying driving manners and rich interior sensibilities that help define and distinguish its pricier, luxury-badged brethren.”

To gain a place on the “cool list,” Jetta had to satisfy to longtime standards:

  • The vehicle is fun to drive
  • The vehicle is fun to own

Of course, the “cool factor” is, of necessity, a very subjective standard. Indeed, the editors of KBB freely admit it so any vehicle on the list must nail the “cool factor.” To be fair, there are other factors considered as well as coolness. For example, the vehicles have to cost less than $18,000, as determined by KBB’s Fair Purchase Price. The Fair Purchase Price and its partner, the Fair Market Range, are essential parts of KBB’s Price Advisor tool. The tool shows consumers what they can reasonably expect to pay this week in their area if they are shopping for a new vehicle from a dealer.

Among the other facts that make up a vehicle’s Fiar Market Range and Fair Purchase Price are current market conditions vehicle availability, local demand and seasonal buying trends.

Sixth-generation Jetta is VW’s American best-seller>/strong>

The sixth-generation Jetta continues to be the automaker’s best-selling vehicle in America. Its updated features list continues to keep the vehicle popular with consumers. Standard equipment includes a sunroof, keyless access, pushbutton start, rain-sensing wipers and Climatronic® automatic dual-zone climate control. On some car lines, this equipment is standard on vehicles cost far more that the Jetta S whose MSRP – equipped with a manual transmission – is $17,895.

In addition to the longer list of upscale standards, Jetta has other available features that make it popular. For example, a rearview camera comes standard on all Jettas. Other available features include adaptive cruise control, forward collision warning and autonomous emergency braking (Front Assist) and blind spot monitor with rear traffic alert.

Sources: KBB, Volkswagen

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