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Eager Winner Happily Drives Her #PinkBeetle

An eager California cancer survivor took possession of her #PinkBeetle recently after winning an auction for the unique, limited-edition vehicle.
Posted: September 28, 2016 - 2:44PM
Author: Marc Stern

There’s an old saying that nice things happen to nice people. That’s what happened to Lisa Koehnen of California. Ms. Koehnen, a 12-year cancer survivor, who was the winning bidder on a limited-edition, 2017 Volkswagen #PinkBeetle. Her bid helped to raise $30,272 to support The Pink Agenda in its efforts to raise money for breast cancer research and care and FAB-U-WISH. FAB-U-WISH grants wishes to women undergoing breast cancer treatment and helps to increase awareness of the disease among young professionals.

Ms. Koehnen was excited about getting behind the wheel of her limited-edition VW #PinkBeetle. “I’d like to thank Volkswagen, The Pink Agenda and FAB-U-WISH for the opportunity to own this car,” the eager winner said, “I’m surviving, thriving and driving!”

VW Is A Strong Supporter

“We are thrilled that the first limited-edition #PinkBeetle has helped raise money to join the fight against breast cancer by supporting the efforts of FAB-U-WISH and The Pink Agenda through this auction,” said Vinay Shahani, Volkswagen’s senior vice president of marketing. “Volkswagen is proud to have worked” with them and Giuliana Rancic “in their commitment to raising awareness for the cause, and finding a cure. The auction winner – and all bidders who participated – should be proud of their generosity.”

Ms. Rancic, also a breast cancer survivor and TV personality, established FAB-U-WISH to help women undergoing treatment feel upbeat and bright. The Pink Agenda finds, funds and supports programs, including FAB-U-WISH, which contribute to finding a cure for breast cancer.

Shown as a concept car at the 2015 New York Auto Show, the exclusive run of the 2017 Volkswagen #PinkBeetle is available in coupe and convertible configurations. They are both offered in a unique shade of Fresh Fuchsia Metallic paint, the first factory-offered shade of pink in the Beetle’s history.

#PinkBeetle is the first-ever vehicle officially named as its own hashtag. It will be available in limited numbers across the United States beginning this October and will likely become an automotive trending topic very quickly.

#PinkBeetle’s Unique Paint Scheme

The limited-edition Beetle model’s eye-catching paint hue contrasts with a gloss-black paint mirror caps and black running boards. The interior features of the #PinkBeetle include a black dashpad with pink accent surround; a leather-wrapped multifunction steering wheel; Pink Club cloth seats, reminiscent of the signature plaid inserts of the GTI, and pink piping. The starting list is $21,890 for the #PinkBeetle coupe and $26,795 for the convertible (excluding destination).

The #PinkBeetle auction ran from Sept. 1-22 at