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For 74th Straight Month, Audi Sets New Sales Record

Audi continued its record sales pace in February by notching its 74th straight month of record sales. Interestingly, demand remained strong for Audi sedan. This is counter to a continuing buyer move away from sedans and into SUVs and crossovers.

For the 74th consecutive month, Audi sales remained high, setting a new record. Indeed, the automaker achieved a new February sales record, outpacing the former record, set last year.

Overall sales were 13,741, which represents a 17 percent increase over 2016. According to the automaker, both SUVs and sedans performed strongly. Sales leaders included the Q5 and Q7 SUVs and the sedan A4. Last year’s record mark was 11,718. For the first two months of the year, sales were up 14 percent to 26,942 vehicles.

Bolstered by continuing demand for SUVs, the Q5 was the sales volume leader with 3,294 vehicles sold, a 36 percent increase. Meantime, sales of the Q7 rose 50 percent over last year to 2,477 vehicles. The compact crossover Q3 scores a sales increase of 12 percent to 1,103 vehicles.

“SUVs now make up 50 percent of our sales volume, so we are excited about the launch of the all-new Q5 this spring,” Mark Del Ross, chief operating officer, Audi of America said. “We are optimistic that this new model will build on the success of its predecessor and attract new fans to the Audi brand.”

Sedan sales remained healthy as well. Running counter the industry’s move away from sedans – the gap between crossovers and SUVs and sedans continues to widen every month – Audi A4 sales increased 30 percent to 2,377 cars, while A6 sales were up three percent to 1,094 vehicles. The A7 scored a 10 percent sales increase with 471 delivers in February, while A8 sales were up 15 percent to 251 models.

The A3 Sportback e-tron rose 61 percent to 400 vehicles. It was the second-best sales month for the plug-in hybrid. With 170 deliveries, A4 allroad posted a sales increase of 36 percent.

Source: Audi