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Jeep is Out with an Eye-Popping Pink Color for the 2021 Jeep Wrangler

Jeep has unveiled another new straight from the factory color. The magnificent shade of magenta is sure to catch everyone's attention.


Jeep is known for having colors every now and again, but its latest is definitely a first. Jeep is debuting a mesmerizing shade of magenta called Tuscadero that can be ordered straight from the factory on any of its 2021 Jeep Wranglers. This is the first time that Jeep has used this bright of pink in its palette and it is sure to draw fans.

Tuscadero Pink

Jeep says it is adding the color with a “nod to nostalgia and to honor those with a passionate spirit”. I doubt most people working at Jeep are even old enough to remember Fonzie’s onetime girlfriend on Happy Days named Pinky Tuscadero. The workers may have seen it in reruns. Or Tuscadero could be named for something else entirely but it sure is a great shade.

“With the Jeep brand celebrating its 80th anniversary, it’s the perfect time to launch a confident and custom color on the most iconic Jeep vehicle – both of which are designed to break the mold and stand out on the road and trails,” said Jim Morrison, Vice President, Jeep Brand North America. “What’s unique about colors like Tuscadero is that they draw a huge enthusiast following because they’re exciting, authentic and stand out, much like the Jeep community.”

Special Paint Ordered Straight From the Factory

What is particularly nice about the newest color is that it can be ordered straight from the factory, so it is covered by the factory warranty and dealers will have access to the grade and quality of paint if you ever need a touch-up. Touch-ups can be frustrating for owners that have specialty after-market paint applied. Tuscadero can be ordered now through November. It is available on 2021 Jeep Wrangler Sport, Sahara, Rubicon, 4xe and 392 models. The special paint option costs $395.

I recently wrote about stand out shades available for the 2021 Jeep Gladiator. Those eye-catching colors include Gecko Green, Nacho and Chief Blue.

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