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Jeep Draws Record Number of 4x4s to Jeep Beach 2024

Jeep estimates over 230,000 people and 40,000 Jeep 4x4s attended the ten day event.

Jeep really knows how to throw a party. Attendees report that during the Jeep Beach Parade, the 4x4s stretched for 10 miles driving down Daytona Beach in Florida. Jeep representatives estimated that more than 10,000 Jeeps took part in the 16-mile-long parade on Sunday morning, April 28th. The event features everything from historic Jeep 4x4s to the latest 2024 Wrangler 4xes

Jeep Beach Annual Event

Every year, Jeep expects at least 3,500 Jeeps to take part in the Jeep Beach event. This year saw incredible crowds. Jeep is expecting record attendance when the numbers are finally tallied. They do know that 40,000 plus different Jeep vehicles attended the 10-day event in Florida’s Volusia County. Vendors manning the different display booths are convinced the crowds were the biggest ever. Jeep organizers say that attendance was well over last year’s 230,000 fans.  

“Recognized as one of the most significant events exclusively for Jeep enthusiasts, we celebrated yet another milestone year of this legendary gathering at Daytona Beach this weekend with over 10,000 Jeep SUVs driving the Jeep Beach Parade,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “The Jeep 4x4s and their owners celebrating the event showed up in force, each as unique and devoted to the brand as the next, and stretched an incredible 10 miles long along the parade route.”

Jeep Beach Special Editions

As I reported earlier, Jeep Beach is such an important gathering for Jeep enthusiasts, Jeep designs two special editions for the celebration. For the first time ever, Jeep has a 2024 Jeep Gladiator special edition to honor the huge event. The other special edition is a 2024 Wrangler 4xe. Both limited run models feature Sunrider Fliptops, special Mopar leather seats, off-road tires, locking rear differentials and other amenities designed for fun in the sun.

2024 Jeep Wrangler Jeep Beach 4xe

The Jeep Wrangler 4xe is already the top-selling plug-in hybrid in the US and the 2024 Wrangler Jeep Beach 4xe is designed to stand out at the shore. The Jeep Beach Wrangler 4xe comes standard with body-color hardtop, hardtop headliner, Sunrider Fliptop, embroidered leather seats, ‘Jeep Beach’ decals. The 4xe powertrain delivers 21 miles of all-electric range and 49 MPGe. Drivers can conserve their electric range and choose when to use it, whether it’s on the trail, the sand or on the highway.

The 2024 Jeep Wrangler Jeep Beach 4xe will be limited to just 500 vehicles and available for order this month. The special edition has a price of $60,395, plus a $1,895 destination charge.

The 2024 Jeep Gladiator Jeep Beach

The first-ever Gladiator Jeep Beach special-edition model was  on display at this year’s event. Production will be limited to 250 vehicles. The 2024 Jeep Gladiator Jeep Beach is priced at $50,495, plus a $1,895 destination charge.

Special Events Designed Around Sand and Surf

Jeep sets up huge displays at the Daytona 500 track and invites fans to take part in the festivities. People were able to ride the Jeep obstacle course at the start/finish line of the Daytona International Speedway with a professional driver in 2024 Jeep 4x4s, including the electrified Wrangler 4xe, Wrangler 392 and Gladiator Rubicon.

Jeep also had a display featuring the Easter Jeep Safari concepts from Jeep brand and Jeep Performance Parts (JPP) by Mopar: 2024 Jeep Willys Dispatcher Concept, 2024 Jeep Wrangler LowDown Concept and the 2024 Jeep Gladiator Rubicon High Top Concept.

The highlight of the ten-day event is the spectacular drive on the actual Daytona Beach. Fans line their Jeeps up to take part in the historic parade. Hard to believe that back in the day, cars truly raced on Daytona Beach!

Jeep Celebrations Help Local Causes

While the ten-day event celebrates Jeep’s track record as one of the best vehicles to handle sand and surf, the gathering also has a serious side. Jeep Beach has donated more than $4 million to local charities through various fundraising efforts over the years. All proceeds raised are distributed to charities throughout Central Florida counties. Jeep Beach has supported more than 150 non-profit organizations. Jeep even set up a charity called Jeep Beach to handle its fundraising efforts.

Jeep Photo

Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.

Follow Mary Conway at @MaryConwayM and send her car news tips for future stories.