Dodge Planning Three Unveilings in August: Includes Electric Muscle Car Concept
Dodge is confirming that it plans to unveil three vehicles, including an electric muscle car concept during what it is calling “Speed Week” in August. The events will take place from August 12-20, 2022. The unveilings will coincide with the Woodward Dream Cruise which celebrates automobile classics, especially muscle cars. Dodge currently markets two high-horsepower muscle cars, the 2022 Dodge Challenger and the 2022 Dodge Charger.
Major Dodge Reveals Planned for Speed Week
Dodge says the next chapter of Dodge brand will be revealed during Dodge Speed Week with three consecutive days of worldwide product reveals, set for August 15-17, 2022, at M1 Concourse in Pontiac, Michigan.
“There’s no better place to unveil a new performance direction for the Dodge brand than right on Woodward Avenue in metro Detroit, with tens of thousands of our closest fans and friends,” said Tim Kuniskis, Dodge brand Chief Executive Officer - Stellantis. “We introduced our two-year Never Lift road map last year at Roadkill Nights, and this year the event will serve as the prelude to going wide open throttle on Never Lift. All I can say is the future of our brand will be on display during Dodge Speed Week, and we’re throwing open our garage doors so our fans can get a peek for themselves. It’s going to be an electric summer for Dodge.”
Dodge Planning Three Reveals
- Monday, August 15 – Current muscle announcements
- Tuesday, August 16 – Gateway muscle announcement
- Wednesday, August 17 – Future muscle announcement
In April, Tim Kuniskis told us that he hopes to reveal the concept of the electric muscle car around the Woodward Dream Cruise and the event they call Roadkill Nights. When asked about the electric muscle car, Kuniskis said they are waiting on one key piece before they can reveal it. He said, “It’s outside of my control, it's outside our industry.” He would not elaborate on what the hold up is. He also joked that supply chain issues are giving him gray hair. Kuniskis did not share any other details about the expected size or performance of the muscle car EV. I can't wait to see it.
Kuniskis also said during the same interview that he hopes to unveil the muscle car concept before the official unveiling of the Dodge Hornet plug-in EV. Dodge said last year that it was planning a PHEV and it appears the Hornet will be a small crossover SUV vehicle based on the Alfa Romeo Tonale. The Tonale debuted in February and is expected to be sold in the United States later this year. Currently Dodge has the Challenger and Charger muscle cars as well as the Dodge Durango SUV. The smaller Hornet should broaden the brand’s appeal, especially to entry-level buyers. Again, CEO Kuniskis said that supply chain issues could force delays in the launch of the Dodge Hornet. It appears now that they must have gotten the supply chain issues worked out.
Dodge’s Speed Week
Dodge says it will preview its Speed Week events on August 12, 2022. It is once again participating Roadkill Nights Powered by Dodge. Dodge allows responsible drivers to compete in legal street drag racing at a private track located on the famed Woodward Avenue. The races will be held in a controlled environment, run by professionals with vehicle safety inspections, driver evaluations and track safety.
Speed Week will reach its crescendo on August 20, with the Woodward Dream Cruise. The Dream Cruise is the largest one day automotive event in the world, with an estimated 40,000 vehicles and over a million spectators.
Information on MotorTrend Presents Roadkill Nights Powered by Dodge, including details on the event schedule, spectator tickets, car show registration, participant registration for drag racing and an extensive range of packages, will be available early this summer at hotrod.com/events/roadkillnights.
We'll have much more on the vehicles revealed during Dodge's Speed Week.
Dodge and Stellantis Photos
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