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Dodge Offers Drivers Big Incentives to Race

Dodge is all about huge horsepower. Now, the company is offering $10,000 purses to race in real competitions.


Dodge is launching a whole collection of factory-backed performance parts and race-ready kits under its Direct Connection Performance Parts line. It is also establishing special Dodge Power Brokers dealers to sell and service the performance vehicles like the 2022 Dodge Challenger and Dodge Charger SRT Hellcats. Now, as an incentive to drivers who are serious about racing, Dodge is setting up what it is calling the “Direct Connection Contingency Program to Deliver $10,000 Per Win for Dodge Challenger Mopar Drag Pak Racers”.

Direct Connection Contingency Program

The Direct Connection Contingency Program is another milestone in the Dodge Never Lift campaign. Dodge laid out a two-year calendar of the brand’s performance future. The Dodge 24 Months of Muscle Never Lift calendar can be viewed at Dodge has already given out 25 SRT Performance vehicles to 25 lucky fans as part of the Never Lift 25//8 campaign.

According to Dodge, “The Direct Connection Contingency Program will offer Dodge Challenger Mopar Drag Pak racers $10,000 to win at National Hot Rod Association (NHRA) Factory Stock Showdown and National Muscle Car Association (NMCA) Factory Super Cars events, giving Drag Pak competitors multiple shots at taking home a five-figure winner’s purse during the 2022 season.”

The $10,000 purse is the largest available contingency award from a manufacturer in both NHRA Factory Stock Showdown and NMCA Super Cars classes. The $10,000 will be up for grabs for Drag Pak drivers at 14 total events. The NHRA Factory Stock Showdown schedule includes eights stops during the 2022 season, while NMCA Factory Super Cars will feature a slate of six races.

Never Lift Two-Year Calendar

Last month, as part of the Never Lift Calendar, Dodge announced it is partnering with Tony Stewart Racing for NHRA races. Stewart’s wife, Leah Pruett, will pilot the Top Fuel dragster and three-time Funny Car World Champion Matt Hagan will drive the Funny Car. Both vehicles will carry Direct Connection and Dodge Power Brokers colors. With the addition of the Direct Connection Contingency Program, Dodge will also be helping support amateur racers.

“Dodge remains committed to the grassroots racers and enthusiasts who build our brand, and the $10,000-to-win Direct Connection Contingency Program is a perfect pipeline to feed the spirit and enthusiasm that fuels us,” said Tim Kuniskis, Dodge brand CEO – Stellantis. “We’re not only offering our Drag Pak drivers Direct Connection performance parts to help them dominate, but we’re also rewarding those who compete and win with the largest contingency award available in NHRA Factory Stock Showdown and NMCA Factory Super Cars.”

Dodge will also be offering other smaller purses to amateur drivers who win races using Direct Connection performance parts and have Direct Connection decals on their vehicles. For more information about the rules to be involved in the Direct Connection Contingency Program, visit or

Direct Connection Performance Parts

The Direct Connection Performance Parts will start to be available for purchase through Dodge Power Brokers dealers starting March 9, 2022. The new Direct Connection performance parts lineup will offer 13 race-ready kits and four graphics packages for the Dodge Challenger Mopar Drag Pak, a factory-built, turn-key drag car for NHRA and NMCA competitors. The new Direct Connection parts catalog, available now for download at DodgeGarage, also includes suggested Direct Connection performance “recipes” to help Drag Pak racers outfit and tune their race cars. Customers with parts questions, are invited to call the Direct Connection hotline at (800) 998-1110. Callers can receive tech support straight from Dodge performance experts.

Chief Donut Maker Position is Still Open

Also, the Dodge 24 Months of Muscle Never Lift calendar can be viewed at Don’t forget, if you want to apply for the job as Chief Donut Maker and be a brand ambassador for Dodge, you have to have your videos in by February 28th, 2022.

Dodge Photo

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