Chrysler will reveal its concept for an all-new electric car tomorrow. The automaker shared its final tease today of the BEV but like the one I posted last week, it shows very little detail about the possible future vehicle. The actual reveal of the forward-looking concept can only be viewed online at Chrysler.com tomorrow morning, Feb. 13, 2024, starting at 5:01 a.m. ET.
Chrysler describes the vehicle as “a new, electrified concept car that offers a combination of seamless technology and battery-electric performance working in harmony with pure, streamlined, sustainability-inspired design.”
New BEV is Important for the Chrysler Brand
As of right now, the Chrysler brand is only offering two vehicles. It is selling down its remaining Chrysler 300s that ended production at the end of 2023. The only 2024 vehicle is its popular 2024 Chrysler Pacifica minivan. The new electric car concept is being teased to spur some excitement for the 100-year-old brand.
High Level Chrysler Unveiling
Chris Feuell, the Chrysler brand chief executive officer, will be involved in the unveiling. In the past, Chrysler has talked at length about a mid-size SUV that will be built on the STLA medium frame. That SUV was initially known as the Chrysler Airflow. The company has said the name will be changed before the actual vehicle debuts. Chrysler has pledged to go all-electric by 2028.
This is the first time that the Chrysler brand has publicly discussed an electric car. It needs a vehicle to replace the Chrysler 300. It would make sense that it will be built on the STLA Large frame just like the planned Dodge Daytona Charger BEV that is promised for 2025. The Dodge electric muscle car is being built to replace the outgoing 2023 Dodge Chargers and Challengers that were phased out at the end of 2023. Stellantis has closed the Brampton, Ontario plant that built the Chrysler 300 as well as the Dodge Challengers and Chargers for retooling. Stellantis has not said exactly what vehicles will be built there in the future.
The public can see the new vehicle’s debut on February 13th, 2024, starting at 5:01 a.m. at Chrysler.com. We’ll have a full write up on the new concept here as well. We’ll also look at how the concept vehicle plays into the Chrysler brand’s all-electric future.
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
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