It’s funny what we do in the name of progress. Sometimes we chase the new and the now like a greyhound after a lure, fast, blind, and full of hope. In our quest for the latest and greatest, we often forget that progress, especially in the automotive world, isn’t always linear. Sometimes it stumbles. And occasionally, it drops its wallet in the process. Such was the case when a self-proclaimed BMW enthusiast, proud owner of a 2024 X5 50e, was handed the keys to a 2025 BMW X3 as a loaner and was confronted with a reality that many luxury shoppers are just now waking up to: not every new car feels like a step forward.
“I recently got one as a loaner, and my God, what even is this? Is the Audi Q3 and the GLC the same? It drives poorly, and the quality is just straight-up bad, and no amount of interior lights can convince me otherwise.
Also, this was a brand-new car that still had the new car smell. 2025 X3 with like 600 miles on the dash.
Exterior
Real quick, let's talk about the exterior. I know looks are subjective, but yeah, it doesn't look good from the good or the back. The side profile isn't bad, tho. The last generation looked a lot better, but that's typically the case for all BMWs. (I miss the Halo swords taillights) Als,o why is the button to open the trunk all the way at the bottom? I know this is a small nitpick but if you are even a little taller than average it just feels annoying to open the trunk.
Interior
Moving on to the interior and oh boy this feels cheap with nice lights stuck on random places. Let's talk about the positives first. The infotainment system is nice. It's fast and works great. If you don't like tech, you might get a little overwhelmed, but overall, it works great. And same with the gauge cluster, it's fine, nothing crazy, but it shows me all the info I need to see. There is good storage as well, the center console is nice, and the cup holder area is nice and open. And honestly, that's about it. The door handle to open the door feels like this cheap plastic, the buttons everywhere feel so cheap to touch. To move the air vents, they have these tiny little rubber nubs, and it's so hard to explain, but they just feel nasty to touch. The ones on the door have this electronic soft-touch button to open and close the vent, which is so stupid.
The center console has these lame buttons that I think are haptic feedback touch buttons, I can't tell, but they definitely don't feel normal. At least it has a volume roller that feels good to use, but it's in this awkward spot near the passenger. Also, the seats feel mediocre at best it's not leather, but it's also not cloth.
Overall, this is a failure of an interior. But thank god they added the additional drive modes from the 7 series like calm and digital art so they can put on a little light show and open the sunroof for you/s
Driving
The last thing I wanted to hate was the driving. Again, this is not a performance car; it's just a luxury SUV, so it should drive like one. Nope, this drives poorly, it is so jerky from a stop and it's not the start/stop engine, it's something else. The assisted driving features are just fine nothing great. The handling is also fine. But the overall comfort of the suspension and insulation could be better.
Conclusion
At the end of the day, this is a luxury SUV that is like 50k. But it has almost no luxury and the quality is definitely poor. People that are buying these have to be trolling themselves or just love sucking on that BMW badge.
Lastly, I am not a car reviewer, and I have not tried out every car in this segment. Just an everyday Joe that thinks the X3 is overall a bad car.
And before I get called out as a BMW hater, I actually own a 2024 X5 50e, great car btw if you are looking for a good-looking plugin hybrid with a good amount of range (50ish miles) that actually feels nice to sit in. Def feel worried about the potential refresh of this car going forward”

He’s not alone in his frustration. Commenter digistil echoed a rising sentiment: “The current generation X3... is generally considered to be subpar. They clearly cut corners to save costs.” That’s not just opinion; that’s industry reality. In recent years, Mercedes, Audi, and BMW have all made moves to streamline production, which is corporate-speak for cutting costs without hoping you notice. Spicywolff chimed in, lamenting that “even the new S-Class has creeks and rattles.” That’s right. The flagship. The gold standard. If the Big Three of Germany are letting their bread-and-butter sedans and crossovers fall to the accountant’s knife, then this isn’t just a BMW problem, it’s a trend.
2025 BMW X3 Upgraded Looks
- The new look features narrower headlights and a minimalist front that many find visually unbalanced or less handsome than its predecessor
- The curved digital display and touch-based climate interface lack physical buttons, leading to driver distraction and difficulty controlling airflow on the move
- Some reviewers note that cabin materials feel less premium than expected at this price point, and overly complex menu systems can impede usability
- Enthusiasts point to the X3’s departure from traditional BMW styling, calling it more “Chinese EV‑inspired” and a broader move away from the brand’s signature design DNA
Historically, BMW’s X3 was the sweet spot: an SUV that didn’t feel like a penalty box. Previous generations managed to toe the line between utility and luxury with quiet confidence.

You got sharp handling, a well-built cabin, and that signature Bavarian tautness. But this new one? It reads more like a tech startup’s beta product: slick on the surface, but lacking core functionality. eZreazy put it bluntly: “The previous X3 was a much better car.” That line hits like a gut punch because it suggests not just a misstep, but a regression.
BMW has always played a tiered game. The 3 Series got you in the door, the 5 made you feel at home, and the 7 came with cigars and rear executive seating. SUVs followed that formula. But where the old X3 felt like a scaled-down X5, this one feels like a dressed-up iPad on wheels. Touch controls everywhere, gimmicky vent buttons, haptic feedback with the tactile precision of a cafeteria tray. It looks high-tech but feels hollow, like luxury cosplay.
Is Cheaper Always Better?
And that, perhaps, is the crux. As k_dubious aptly put it: “Hasn’t that always been the case with German brands? The midsize models and above feel like luxury cars; the cheaper ones are just normal cars with nicer drivetrains.” Fair. But the problem now is that the price gap has shrunk, while the quality gap has widened. At $50,000, the X3 doesn’t feel premium anymore. It feels padded. And buyers are noticing.

But this isn’t a hit job on BMW, nor is it a love letter to nostalgia. It’s a reality check. Technology is not a substitute for craftsmanship. LED ambient lighting won’t fix a poorly tuned suspension or rubbery HVAC nubs. And a badge, no matter how storied, cannot carry the weight of expectations alone. If the new X3 had been branded a $35K generic crossover from a lesser nameplate, perhaps expectations would’ve been reset. But that’s not the game BMW plays.
2025 BMW X5 Cost and Dimensions
- The 2025 X5 starts at about $67,500 for the sDrive40i ($69,800 for xDrive40i) and climbs to ~$92,000 for fully loaded trims; the plug-in hybrid xDrive50e is around $75,200
- The 40i offers ~375 hp, 0–60 mph in ~5.2 s; the xDrive50e PHEV splits 483 hp between its V6 and electric motors for a 4.6 s run; M60i and M Competition versions hit 4.2 s and 3.7 s respectively
- It measures ~194″ long, 69.5″ tall, and 117.1″ wheelbase with 33.9 cu ft of cargo behind rear seats and up to 72.3 cu ft with them folded
- Praised for intuitive curved screens, high-quality interiors, advanced driver assists (like hands‑free highway lane changes), and a generous 4-year/50,000-mile warranty
In fairness, BMW still gets it right elsewhere. The same Redditor lauded their X5 50e as “a great car... that actually feels nice to sit in.” It’s not about being anti-progress or anti-tech. It’s about execution. About feeling like you got what you paid for. So while the 2025 X3 might technically check all the boxes, screens, features, and driver aids, it misses something harder to quantify: the sense of occasion. The emotional payoff. The moment when you shut the door, start the engine, and feel like you’re driving something worth your money.
Maybe the lesson here isn’t just about the X3. Maybe it’s about us, too, what we expect from our machines, what we accept, and how easily we let go of what once made these cars great. Sometimes, the future shows up wearing all the right clothes, but none of the right soul.
Image Sources: BMW Media Center
Noah Washington is an automotive journalist based in Atlanta, Georgia. He enjoys covering the latest news in the automotive industry and conducting reviews on the latest cars. He has been in the automotive industry since 15 years old and has been featured in prominent automotive news sites. You can reach him on X and LinkedIn for tips and to follow his automotive coverage.
Comments
Not just X3, look at the…
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Not just X3, look at the latest 5 series. Looks so bad like a mish mash of parts which don't even look nice or luxury for that matter. Interiors are same low quality, bland at best. Looks like they laid off their design department. I own 2021 5 series and have nothing to look upto to upgrade in next 3 years from BMW stable. Their designs are just getting worse with since every 2025 model year.
I'm currently in a 235i…
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I'm currently in a 235i grancoupe loaner, and its worse than 90% of the budget cars I have rented for business over the years. The car is jerky and erratic and the interior is all plastic and already showing signs of wear at less than 2000 miles. The vent controls are abysmal, the whole thing just feels cheap. The whole touch screen is littered with fingerprints, and while it is posible* to find settings in the sub menus this new all touch screen system is a step back in engineering. The idrive wheel was industry leading, and now the new system is just industry standard. . .
There is tons of storage space in the center console area since they got rid of the shifter and 99% of the functionality of the car, but at what cost? The car has plenty of storage anyway - give me a shifter and an idrive wheel anyday over this.
I plan to write this all up on my service questionnaire if given the chance.
Disagree completely with…
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Disagree completely with this hatchet review which smacks of being placed on behalf of a rival luxury SUV manufacturer. I'm not a car buff but test drove both Audis new Q5 and the new BMW X3 and the Beamer is the hands down winner both for sporty drive quality, stylish interior design and dramatic edgy, sharp external appearance attracting the stares of other motorists and old X3 drivers. A definate outright winner so I bought one.
Audis new Q5 is underwhelming, clumpy with excessive front display glass, oversized front grill lacking in sophistication and design innovation.
Disagree completely with…
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Disagree completely with this hatchet review which smacks of being placed on behalf of a rival luxury SUV manufacturer. I'm not a car buff but test drove both Audis new Q5 and the new BMW X3 and the Beamer is the hands down winner both for sporty drive quality, stylish interior design and dramatic edgy, sharp external appearance attracting the stares of other motorists and old X3 drivers. A definate outright winner so I bought one.
Audis new Q5 is underwhelming, clumpy with excessive front display glass, oversized front grill lacking in sophistication and design innovation.
The reviewer (driver) …
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The reviewer (driver) probably was provided with a base X3 courtesy vehicle. I have the top of the line fully optioned X3 30 with the all the M sport plus and other M options and I disagree with the review. We also have a fully optioned Canadian 2019 X1 purchased new at the time with 19" aftermarket wheels and larger than stock tires. The X1 in Canada has only Kms/hr in the speedometer and has the executive package not offered in the US which features a sound proof thicker windshield. The difference between the 2 vehicles is noticeable, with our new X3 the ride is firm yet very comfortable in personal mode and the vehicle turns in to beast in Sport plus. We have the 21" wheels with the larger low profile tires yet the vehicle glides smoothly over rough roads like we have here in Montreal. I live our interior too, no cheap piano black plastics in ours. Lots of soft touch materials. We love the panoramic moon roof and we are very happy and pleased with this amazing SUV. Al from Montreal....
Don't be surprised if the…
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Don't be surprised if the G65 version of the X5 has more in common with the G45 X3 and the G09 XM than you'd like to see.
I also own BMW since 2008…
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I also own BMW since 2008. This is my 4th BMW X3. Everytime when I buyX3, it's getting cheaper and cheaper in quality. Last week I,checked 2025 X3 it feel like Rave 4 or Honda CRV. Comparing from 2008 it is totally up side down from noice level to cheap plastic stuff.
I currently have 2023 X3 and looks,like this is going to be my last,car with BMW. After they move to US BMW losing there quality.
Thinking to try Lexus TL that looks more appealing