Acura’s latest marketing campaign looks to be paying off in sales dividends, as TLX-A-Spec brings new and return sedan buyers into Acura showrooms. Acura’s marketing of late has been nothing short of brilliant, with a plethora of short, succinct, TLX A-Spec spots circulating cyberspace and beyond, if you’re not aware of Acura’s Precision Concept design directive, you soon will be, as Honda’s premium brand returns to segment prominence if not out right domination.
The designed and manufactured in Ohio, European design inspired TLX A-Spec
For model year 2018, Acura brings to market a visually dynamic, sensory captivating, rendition of the maker’s TLX 4-door sedan. With A-Spec, Acura intends to expand its measurable market presence well beyond MDX and RDX SUV sales. I first met Acura TLX A-Spec in Louisville, Kentucky, and was impressed by this midsize premium sedan's new found body styling, interior accouterments, and overall road handling prowess and feel. Read my initial 2018 Acura TLX A-Spec drive impressions here.
Acura TLX A-Spec conquers Pikes Peak International Hill Climb
For 2017, the brand to watch on the world’s most challenging road-racecourse was Acura. A modified Acura TLX A-Spec one best in class -- capturing the spirit that is Acura TLX A-Spec. Read my account of the day here.
Acura’s Jon Ikeda had this to say: "In a challenging luxury automotive marketplace, reshaping our products around the performance direction of the Acura brand is clearly resonating with luxury car and truck buyers," said Jon Ikeda, vice president & general manager of the Acura division. "The A-Spec variant has put TLX back on the luxury performance sedan map, while the sporty virtues of MDX and RDX continue to speak for themselves in strong sales."
*Acura TLX sales were up 10.4% for the month of June with 3175 units sold -- 19,065 year to date.