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NAIAS 2012: Day 1 of Press Preview witnesses 27 vehicle unveilings

No wonder the parking was so bad around Cobo Center in Detroit. It seemed the entire world of journalists came to witness the largest set of unveilings at the NAIAS 2012 Press Preview.

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The North American International Auto Show (NAIAS) 2012 opened its doors to over 5,000 journalists from 55 countries this morning, who witnessed the unveiling of 27 vehicles seen for the first time ever. NAIAS is in the middle of its two-day press preview, and show organizers said they expect approximately 40 total new-vehicle introductions.

“This week the NAIAS is the center of the automotive universe,” said Bill Perkins, chairman, NAIAS 2012. “The floor of Cobo Center is alive with journalists from around the world gathering stories and putting miles on their shoes while covering the 35 press conferences, so much so our web site received the highest traffic ever. What a day we had here in the Motor City!”

Worldwide vehicle introductions unveiled today (Monday, Jan. 9) included:

Acura ILX Sedan
Acura NSX
Acura RDX
Audi Q3 Vail Crossover
Bentley Continental V8
BMW ActiveHybrid 5
Cadillac ATS
Chevrolet Code 130R Concept
Chevrolet Sonic RS
Chevrolet Spark
Chevrolet Tru 140S Concept
Dodge Dart
Ford Fusion
Hyundai Genesis Coupe
Hyundai Veloster Turbo
Lexus LF-FC
Mercedes-Benz 300 SL
Mercedes-Benz E300 Hybrid
Mercedes E400
MINI Roadster
Nissan Pathfinder Concept
Porsche 911 Carrera Cabriolet
Porsche Cayman R
Smart-For-Us Concept
Volkswagen E-Bugster Concept
Volkswagen Jetta Hybrid
Volvo XC60 Plug-in Hybrid Concept

Here's one of my slip of the crowd videos

TorqueNews Assessment

The crowd of journalists was so heavy at times it seemed like it was public viewing, not Press Preview. So, I skirted many of the reveals and went back after the crowd dissipated.

Frankly, I found I had access to vehicles more because the crowd was focused on one or two reveals. It gave me the opportunity to even talk with a few folds, like Allie Mayer, Manager of Public relations for CODA Automotive. Read: CODA Automotive announces 125 and 150 mile range for 2012 EV sedan at NAIAS

Likewise, I stopped to say hello to my former director at GM Joe Katona. He retired as well, but now represents VIA, the company that Bob Lutz sits on the board and makes electric conversions for commercial vehicles like pickups, vans, etc. I’ll have a special report on VIA later in the week.

Stay tuned for my videos of many of these vehicles later in the week. Likewise, stay tuned for my tweets and reports tomorrow; as I will cover the EyesOn Design Awards, one for Best Production, the other for Best Concept.

About the Reporter: After 39 years in the auto industry as a design engineer, Frank Sherosky now trades stocks, futures and writes articles, books and ebooks like, "Perfecting Corporate Character," "Awaken Your Speculator Mind", and "Millennial World Order" via He may be contacted here by email: [email protected] and followed in Twitter under @Authorfranks

Additional Reading:
CODA Automotive announces 125 and 150 mile range for 2012 EV sedan at NAIAS
Volkwsagen E-Bugster makes debut at North American International Auto Show
GE Energy to sell GE WattStation EV charger via Amazon
Will social media one day make traditional NAIAS press days irrelevant?
Pike Research survey shows decline of consumer interest in plug-in EVs
NAIAS 2012 and CES 2012 to reveal car consoles as next target for major app development
Focus heavy on design and technology during NAIAS 2012 press days
Wireless Car targets automobile as integral to connected society
The Battery Show 2011 Message: Many forms of intelligent energy management

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