Tesla has been battling negative media perception in China following a protest that took place at the EV maker’s Shanghai Auto Show booth.
A disgruntled Chinese Tesla owner showed up at Tesla’s Shanghai Auto Show booth wearing a shirt that says “Brake Failure” and protested the EV maker by climbing onto a Model 3 and claiming she got into an accident because the brakes in her Tesla failed.
This led to the owner being arrested and negative media coverage for Tesla. Tesla’s handling of the customer’s complaint was also criticized by China’s Communist Party and state media prompting the EV maker to issue a “deep apology”.
This was then followed by baseless claims of widespread Tesla brake issues by Chinese tabloids sighting Tesla crashes.
However, the reports did not show any conclusive evidence that the crashes were caused by brake failure other than hearsay.
The attack on Tesla continued with reports circulating around Chinese social media claiming Tesla vehicles have been banned from Guangzhou highways due to brake issues.
These baseless claims got big enough that the Guangzhou traffic office had to come out and refute the reports.
However, Tesla has now started to proactively fight these baseless claims of brake failure issues.
Last week Tesla started allowing vehicle owners better access to the data stored in their vehicle prior, during, and post-crash. This should help owners get a better image of the circumstances of a crash before they come out to the media claiming brake failure issues.
Tesla just made a very big change after the Shanghai Auto Show incident. Now owners will have immediate access to data should an accident happen.-Watch https://t.co/AMpczIl2b7-Read https://t.co/xXw2F6AZUL-#Tesla #Model3 #ModelY #ModelX #ModelS @SawyerMerritt @EforElectric pic.twitter.com/s23UqCuCQC— Torque News (@torquenewsauto) April 23, 2021
However, this isn’t the only action Tesla is taking. According to a report by Reuters “Tesla, facing scrutiny in China over safety and customer service complaints is boosting its engagement with mainland regulators and beefing up its government relations team, industry sources said.”
Tesla, like any vehicle manufacturer in China, engages with regulators regularly. However, the company has been absent from the closed-door meetings the regulators hold with industry leaders.
However, Tesla seems to be changing the company’s engagement policies “in past weeks, Tesla executives attended at least four policy discussions, on topics including auto data storage, vehicle-to-infrastructure communication technologies, car recycling, and carbon emissions” writes Reuters.
In addition, Tesla seems to also be expanding its government relations team in China. According to two recruitment advertisements in April on Tesla’s official WeChat account, Tesla is hiring managers to update a policy database and maintain relationships with government and industry associations.
Tesla writes the managers’ responsibility will be to "build a harmonious external environment to support Tesla's business development in the regional market.”
We will keep you updated on what kind of effect Tesla’s recent shift to engage Chinese regulators in a closed-door setting brings to the EV maker.
So what do you think? Will Tesla engaging with Chinese regulators help the EV maker? Are you comfortable with the idea of closed-door engagement with Chinese regulators? Let me know your thoughts down in the comments below.
For more information check out: Elon Musk Says Tesla Powerwall 2 Capacity To Be 50% More, Widens Lead Over Competitors Even Further Also, see Tesla Is Building a Massive Foundation at Giga Shanghai
Tinsae Aregay has been following Tesla and The evolution of the EV space on a daily basis for several years. He covers everything about Tesla from the cars to Elon Musk, the energy business, and autonomy. Follow Tinsae on Twitter at @TinsaeAregay for daily Tesla news.