2014 Subaru Forester TV ad from Japan
Denis Flierl's picture

Watch this 2014 Subaru Forester ad that ranks as strangest ever

Subaru of Japan released a must-see new commercial for the 2014 Forester XT. But be careful, it could be unsettling.

Subaru of Japan just released a 2014 Subaru Forester ad that could be the strangest ever. And it’s a bit haunting. The Japanese have a history of producing TV ads that are creative to say the least. This latest spot for a 2014 Forester XT from Subaru has to rank up there as the weirdest of all-time. This Forester commercial actually aired on Japanese TV just recently and created quite a stir.

The spot starts with a 2014 Subaru Forester XT making quick work of a wet narrow mountain road. That’s what you would expect front the all-new Forester with Symmetrical all-wheel-drive. But what happens next is a bit weird and unsettling. Two very large and grotesque figures jump out and begin to chase the Subaru SUV down the mountain road. Huge rocks and boulders come crashing down as the monsters pursue the Forester.

The Forester escapes the two ugly grotesque figures from the crumbling mountain road and climbs up a steep mountain only to encounter and even bigger and scarier giant. According to the gaming blog Kotaku, the figures are Titans from the popular Japanese anime “Attack on Titan.” The nightmarish commercial is probably understood better in Japan where the anime was created.

Originally a manga which is a genre of animated films, the fantasy theme Attack on Titan anime is incredibly popular in Japan, spawning a photo meme, collectible merchandise as well as several adult movies. So while the new commercial is very unsettling, it was created to show the confidence a driver can have while driving the new all-wheel-drive Forester XT.

The Japanese morning show Zip!, showed an early look at the 2014 Subaru Forester commercial, complete with green screens and the actor and actress that made the commercial with insane amounts of make up. The actress in the Subaru commercial below, needed four hours to complete her special effects make up. The result is rather amazing and unsettling.

Watch the 2014 Subaru Forester XT in the nightmarish commercial Attack on Titan.


Sign-up to our email newsletter for daily perspectives on car design, trends, events and news, not found elsewhere.