2022 Subaru WRX slow sales and pricing
Denis Flierl's picture

A Used Subaru WRX/STI Is In More Demand Than The Next-Generation Sports Sedan

What is Subaru's hottest used model? Check out what the Subaru WRX and STI just pulled off.
Advertisement

How hot are the previous generation Subaru WRX and STI? The latest analysis from iSeeCars found that the WRX and STI sports sedan were the fastest-selling used Subaru in America during June. The study reveals that the Subaru WRX and WRX STI (#16 fastest-selling used car) are now among the two fastest-selling used sports cars in today's market.

iSeeCars analyzed the top 20 fastest-selling used vehicles. The average used car takes 52.1 days to sell, while the top 20 fastest-selling vehicles average 31.7 days and sell 1.4 to 2 times faster than the average used vehicle. The WRX and STI take an average of 33.9 days to sell at an average price of $33,102.

2022 Subaru WRX slow sales and pricing
photo credit: Competition Subaru

Along with the WRX and STI sports sedans, the other sports car making the list is the Chevrolet Camaro convertible. "The Chevrolet Camaro and the Subaru WRX (and STI) are relatively affordable performance cars that still offer reasonable fuel efficiency compared to many performance models," said iSeeCars Executive Analyst Karl Brauer.

What is the price of the 2022 Subaru WRX?

The next-generation 2022 WRX 6-speed manual trim level starts at $30,600. The WRX with Subaru Performance Transmission (SPT) is $32,450, WRX Premium 6-speed manual is $33,100, WRX Premium SPT is $35,150, WRX Limited 6-speed manual is $37,490, WRX Limited SPT is $39,740, and WRX GT is $43,390. Pricing includes destination and delivery fees ($995).

2022 Subaru WRX slow sales and pricing
photo credit: Competition Subaru

A used WRX and STI are now selling quicker than the 2022 models. The next-generation 2022 Subaru WRX arrived in May, and we can see if the all-new performance sedan is a hit or a miss. Subaru Corporation brought the new performance sedan with a new 2.4-liter turbocharged engine and suspension upgrades, but it's not enough.

In June, the next-generation WRX saw another significant drop in sales, down 37.8 percent. Subaru reports 1,465 2022 WRX models delivered to customers last month compared with 2.354 in June 2021.

Subaru of America has only sold 6,212 WRX sports cars through the first six months of 2022, down from the 14,272 sold through six months of 2021. That's a drop of 56.5 percent.

Is the 2022 WRX a bad design, or is it another issue with the new sports sedan?

While there are some issues with the new WRX, the significant drop in sales is due to Subaru dropping the next-generation WRX STI. Subaru of America is selling around the same number of the WRX sports car as last year, but Subaru also included the STI in sales numbers.

If you are looking for a good deal on a used Subaru WRX or STI, prices are up because the sports car is in high demand. A used WRX and STI are now among the top 20 fastest-selling used vehicles today.

You Might Also Like: Why You Should Buy The Last 4th Generation Subaru STI Now

Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

Subaru Report - We’ve got you covered! Check back tomorrow for more unique, informative SUBARU news, reviews, and previews you can trust.

Leave your comments below, share the article with friends and tweet it out to your followers!

Photo credit: main image Cross Creek Subaru


Subscribe to Torque News on YouTube.


Follow Torque News on YouTube, Twitter and Facebook.

Comments

My most loved car love the fact its a 6 speed looking foward to purchase it
I am not sure it is really that much less popular. I tried to buy a WRX and it is 4 months for an order right now. Just look at the current stock and at Heuberger in Colorado Springs. They don't have anything on the lot.
Subaru did this to themselves. Subaru didn't listen to us when we demanded the return of the hatch-back. Subaru didn't listen when we criticized the ugly 2015+ design, and then Subaru made the 2022 even uglier. For the record, I drive a 2018 base WRX. I love driving it, not Subaru made bad decision after bad decision and now they're paying dearly for it.
Your sad 2.0 is the shortest lived motor in subaru history, and a literal joke of a tune/ chassis/power. Sorry man. My 22 makes it look like a mistake in every way
Lol another torque news fail. Becoming sad at this point. Synonymous with wrong, as usual.