We reported two weeks ago that Subaru Corporation announced they expect a twenty-eight percent increase in sales next year. They can only accomplish this if they have more 2022 Forester, Outback, Crosstrek, and other new models to sell to its U.S. customers, the Japanese automaker's most significant market.
There's good news from Subaru Corporation this week as they announced production was up 52.6 percent last month at its Japanese plants. It's where they manufacture the popular 2022 Forester compact SUV, hot-selling 2022 Crosstrek subcompact SUV, WRX performance sedan, and BRZ sports coupe. This is the first increase in production in three months.
Subaru's U.S. model production is up 85%
Subaru also announced that production at Subaru of Indiana Automotive (SIA) is up a significant 85.0 percent over last year. The automaker makes the 2022 Subaru Outback midsize SUV, Ascent 3-Row SUV, Impreza compact sedan and hatchback, and Legacy sedan in Lafayette, Indiana. It's the second consecutive month of increase at SIA.
Has Subaru turned the corner?
In April, Subaru of America reported its sales dropped 25.5 percent, its eleventh month of sales declines over the previous year. It's due to Subaru's new model inventory that continues to be affected by microchip shortages and supply chain issues across the globe.
Subaru can't sell new cars they don't have
"Our retailers deserve our heartfelt gratitude for making April the best month of 2022, despite the continued supply chain challenges," said Thomas J. Doll, President and CEO of Subaru of America, Inc.
Subaru will announce May 2022 sales tomorrow, and we'll see if Subaru of America's sales slide will hit twelve months in a row. It could improve if Subaru shipped more of the 2022 Forester, Outback, Crosstrek, and other new all-wheel-drive vehicles to its U.S. retailers.
The 2023 Subaru Solterra should arrive in June
Subaru of America will get an increase in sales from the new 2023 Subaru Solterra all-electric compact SUV, but not until June, when it's set to arrive at U.S. retailers. The Solterra is Subaru's most significant new model launch since the Crosstrek in 2012.
"We are looking forward to the all-new 2023 Solterra, our first-ever EV. Retailer deliveries are expected to begin next month (June). We are excited to deliver these much-anticipated cars to our loyal customers," Jeff Walters, Subaru of America Senior Vice President of Sales, said.
For Subaru Corporation and Subaru of America, there hasn't been much good news until now. The Japanese automaker says the production of 2022 Forester, Outback, Crosstrek, and other new all-wheel-drive models is up. There's finally some good news for customers.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: main image Budds Subaru