Subaru's Losing Streak Now Hits 11 Months - But There Are 3 Bright Spots
Subaru of America’s (SOA) sales slide continues in April as the Camden, N.J. automaker reports a 25.5 percent decrease compared with April 2021. They reported 45,748 vehicle sales for April 2022, compared with April 2021 (61,389).
In the first four months, they have year-to-date sales of 178,094, a 19.7 percent decrease compared with 2021. Subaru’s new model inventory continues to be affected by microchip shortages and supply chain issues across the globe.
photo credit: Schumacher Subaru
There are three bright spots for Subaru of America
The 2022 Subaru Outback was the top performer in the lineup, and the automaker reports the midsize SUV/crossover had its best April ever with 16,510 sales. The Outback was up 5.0 percent compared with April 2021 (15,728 sales).
Ascent sales are up for the second month in a row
The other bright spot is Subaru Ascent sales for April 2022 increased again for the second month in a row by 18.9 percent, with 5,228 3-Row SUVs delivered to customers compared with 4,398 in April 2021. The Ascent is up 5.6 percent year to date. Next-generation 2022 BRZ sport coupe sales (298) increased 152.5 percent compared to April 2021 (118).
photo credit: Schumacher Subaru
April is the best month of 2022 for Subaru of America
“Our retailers deserve our heartfelt gratitude for making April the best month of 2022, despite the continued supply chain challenges,” said Thomas J. Doll, President, and CEO of Subaru of America, Inc.
The 2022 Subaru Forester, Crosstrek, Impreza, WRX, and Legacy saw sales drop compared with April 2021. In April, shortages of the refreshed 2022 Forester dropped the compact SUV sales to only 6,130 models delivered to customers in the U.S., a 51.5 percent decrease compared with April 2021 (19,452).
The hot 2022 Subaru Crosstrek was the second-best performer in the lineup, with 12,017 subcompact SUVs delivered to customers compared with 12,599 in April 2021. Crosstrek dropped 4.6 percent. The Crosstrek is up 3.5 percent year to date.
The Legacy sedan was down 2.7 percent, Impreza slid 51.5 percent, and WRX and WRX STI saw the most significant drop down 52.0 percent for April.
Subaru of America’s sales slide continues now for eleven months in a row, and it won’t improve for a while as the 2022 Forester, 2022 Outback, 2022 Crosstrek, and other new all-wheel-drive vehicles are in short supply.
The 2023 Subaru Solterra is next to arrive
“Looking forward, we recently announced pricing for the all-new 2023 Solterra, our first-ever EV. Retailer deliveries are expected to begin next month. We are excited to deliver these much-anticipated cars to our loyal customers,” Jeff Walters, Senior Vice President of Sales, said.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: Subaru