Subaru Got It Right The New-Generation Impreza Lights It Up And Jumps Out Fast

The new 2024 Subaru Impreza is staying hot with compact shoppers this summer. When Subaru dropped the sedan and went with the hatchback body style, it was a brilliant move. The Impreza hatchback is a critical new launch for Subaru of America (SOA), and they had to get it right with the new compact model. Subaru hit a home run. 

The remodeled 2024 Impreza Base, Sport, and new RS trim levels are selling well. Subaru of America reports that Impreza had 2,800 sales in July compared with 2,228 compact models delivered to U.S. customers in July 2022. That's an increase of 25.7 percent.

SOA delivered 22,091 Impreza models in the first seven months of 2023 compared with 16,554 in 2022. That's a 33.5 percent sales increase year to date over last year's sales. By comparison, the hot Crosstrek is up 3.9 percent, Outback is up 9.1 percent, and Forester is up 29.2 percent for the first seven months of 2023.

The Impreza compact hatch finally gets a complete makeover.

The all-new sixth-generation Subaru Impreza compact car received badly needed improvements with high-tech upgrades, new interior features, and a restyled exterior design. The Impreza Hatch has improved ride quality, advanced safety technology, and more comfortable seats.

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Subaru Subtracts While Other Car Brands Add - How It All Stacks Up Now

When Subaru dropped the 5-speed manual gearbox from the entire Impreza lineup for 2024, it opened up all Impreza trims to come standard with Subaru's EyeSight suite of safety technology.

Subaru of America chose to drop the Impreza sedan, which was a smart move. Instead, the hatchback body style offers the utility and efficiency small car shoppers are looking for in a compact vehicle.

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A new RS trim level with a 2.5-liter engine

The most significant improvement for the 2024 Impreza lineup is the new Impreza RS trim level, which gets a new 2.5-liter engine upgrade. The RS will be the model that breathes new life into the all-wheel-drive compact car. When Subaru of America offered the 2.5-liter engine in the Crosstrek subcompact SUV, sales shot through the roof. Expect the same positive results for the hot Impreza RS hatch.

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What is the price of the 2024 Subaru Impreza?

The 2024 Subaru Impreza Base hatchback starts at $24,085, the Sport hatch starts at $26,085, and the all-new RS hatch with the 2.5-liter Boxer engine starts at $28,975. Pricing includes destination and delivery fees ($1,090).

The new sixth-generation 2024 Impreza hatchback is lighting it up this summer. The remodeled Impreza compact model is just what the Subaru lineup needed. It's off to a fast start this summer. Subaru got it right and hit a home run with the new Impreza. 

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Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram. 

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Photo credit: Subaru