2019 Subaru Forester, Crosstrek, Outback, pricing, auto tariffs
Denis Flierl's picture

Subaru Boss: Price Of New Forester Could Jump $5,000-$7,000 As A Result Of Tariffs

You may want to buy now if the Trump administration increases tariffs on cars.
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Are you considering buying a new Subaru Forester, Outback or Crosstrek? You may want to buy now. If the Trump administration increases tariffs on cars, the cost of a new all-wheel-drive Subaru could be going up significantly, as much as $5,000-$7,000.

Subaru, the smallest Japanese automaker, only operates two plants, one in Gunma, Japan, which produces the majority of their all-wheel-drive cars, and one in the US. The plant in Lafayette, Indiana was recently expanded (400,000 units) to build the Impreza, and also builds the new Ascent 3-Row SUV for the North American market. The Outback wagon and Legacy sedan are also built on U.S. soil.

If the tariffs become law, Japanese automakers like Subaru Corp will be forced to spread price increases from 25 percent tariffs across their entire model lineup. Subaru of America would be hit with additional costs, estimated at $5,800 per imported vehicle say some analysts. Subaru is at greater risk than other automakers because they rely on revenue from North America more than any Japanese automaker. Subaru gets 67.7 percent of their total global sales from North American buyers.

The bottom line for customers

Prices will go up significantly for customers buying a new Subaru. According to analysts at Baird Equity Research, even US-built cars will have added cost. They predict the average cost increase will be around $1,000-$4,000 per vehicle sold by automakers like Subaru with a mix of locally produced vehicles and imports. Tom Doll, CEO of Subaru of America, told Fox News, consumers could see prices jump much more and could add $5,000-$7,000 per vehicle as a result of tariffs.

Doll said on Bloomberg Television, “Ultimately what could happen is the prices of the cars go up, and therefore, how do you put people into payments? Most people today are buying either on a lease or a loan. They’re not paying cash for the vehicle, so the monthly payment becomes critical.”

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Photo credit: Subaru of New England


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Comments

It's a shame that Subaru's top-selling model is not made in the market in which it sells best. Hopefully, like Honda, Subaru will move all of its top-selling crossover production here and negate this concern. My current vehicle is a Forester and my next one may well be. But not if it costs me 20% more than it does now.
hard to believe after seeing one yesterday, a 2019 forester at boardman subaru in boardman,Ohio
The tariffs are ill advised and will hurt American workers and consumers.
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