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KBB's Best Resale Value Cars This Year - Subaru Takes Home 3 New SUV Awards

Do Subaru vehicles retain their value better than other automakers? Subaru picks up three new individual segment awards from Kelley Blue Book this year. See why three 2023 Subaru models score the highest.


When you drive your new car off a dealer's lot, it drops in value. And some automakers' vehicles depreciate more than others. So which models retain their value the best? According to Kelley Blue Book's (KBB) 2023 Best Resale Value Awards, Subaru earned three individual segment honors.

Subaru's three new segment winners in 2023 are Subaru of America's top-three-selling SUVs. The 2023 Subaru Crosstrek scores the best Subcompact SUV, the 2023 Subaru Forester wins the Compact SUV segment, and the 2023 Subaru Outback takes home the best Midsize 2-Row SUV award. The three Subaru SUVs also won the best resale value awards last year.

2023 Subaru KBB best resale value

KBB says, "Understanding a car's resale value can make the difference of hundreds, if not thousands, of dollars in the long run. To help new-car buyers shop smart, Kelley Blue Book announces the 2023 model-year brand, category, and top 10 winners of the 21st annual Best Resale Value Awards, recognizing vehicles for their projected retained value through the initial five-year ownership period."

What does it mean for new car shoppers?

KBB's Best Resale Value Awards recognize 2022 model-year vehicles for their projected retained value through the initial five-year ownership period. These latest KBB accolades for Subaru let consumers know they keep their value better than other models. This can make the most significant difference when you trade in your vehicle after 3-5 years. You'll get more for your trade-in than other automakers' vehicles.

If you plan on keeping your new car for 3-5 years, depreciation (loss of value) is typically your primary expense during ownership. It shows shoppers which vehicle will be the best in resale value.

2023 Subaru Crosstrek
photo credit: Schumacher Subaru

Subcompact SUV winner: Subaru Crosstrek

The Crosstrek is a perennial winner in resale value. It's one reason why the Crosstrek is Subaru of America's best-selling all-wheel-drive vehicle in the lineup. You can get the 2023 Crosstrek model guide here.

What is the price of the 2023 Subaru Crosstrek?

The 2023 Subaru Crosstrek now comes in six trim levels for U.S. customers. The base trim is priced from $24,870, Premium ($26,020), Special Edition ($27,970), Sport ($29,220), Limited ($30,720), and Crosstrek Hybrid ($38,070). Prices include destination and delivery fees ($1,225).

2023 Subaru Outback
photo credit: Schumacher Subaru

Midsize 2-Row SUV winner: Subaru Outback

The Subaru Outback is another perennial best resale value winner. Shoppers looking for a midsize SUV will find the Outback drives like a car and has the utility of a larger SUV. Get the 2023 Outback model guide here.

What is the price of the 2023 Subaru Outback?

The 2023 Outback now comes in nine trim levels for U.S. customers; the base trim is priced from $29,620, Premium ($31,920), new Onyx Edition with a 2.5-liter engine ($34,720), Limited ($36,520), Touring ($41,070), Outback Wilderness ($39,670), Onyx Edition XT ($39,820), Limited XT ($40,920), and Touring XT ($43,520). In addition, pricing includes $1,225 destination and delivery fees.

2023 Subaru Forester
photo credit: Schumacher Subaru

Compact SUV winner: Subaru Forester

The Subaru Forester is Subaru of America's top-ranked SUV. It not only gets the highest resale value award, but it's ranked a top ten best car of 2023 by Consumer Reports. Get the 2023 Forester model guide here.

What is the price of the 2023 Subaru Forester?

The 2023 Forester comes in six trim levels; The Base Forester starts at $27,620, Premium ($30,620), Sport ($32,190), Limited ($34,300), Wilderness ($35,245), and Touring ($37,720). Pricing includes dealer fees ($1,225).

Kelley Blue Book's 2023 Best Resale Value: Top 10 Cars

KBB also announced the ten vehicles with the best resale value of any car you can buy this year. The 2023 Subaru Crosstrek also makes this list. All vehicles in Kelley Blue Book's Top 10 for Best Resale Value in 2023 are projected to retain around 60 percent or more of their MSRP after the initial five-year ownership period.

Here are the best of the best. Chevrolet Corvette, Subaru Crosstrek, Ford Bronco, Tesla Model X, Ford Maverick, Toyota 4Runner, Honda Civic, Toyota Tacoma, Jeep Wrangler, and Toyota Tundra.

The 2023 Subaru Crosstrek, 2023 Outback, and 2023 Forester are top picks by KBB to retain their value as the best of any vehicle in their class. They are all good choices for new SUV shoppers in 2023.

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2023 Subaru OutbackDenis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram

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Photo credit: Subaru USA