How American Is Your Subaru? The All-New Ascent SUV Has the Most Domestic Content
In its seventh year, American University's Kogod School of Business conducts a study of manufacturers and cars with the most American parts. In the Made in America Auto Index, Ford tops the list with the Ranger pickup. Where does Subaru's U.S. model lineup rank?
Subaru manufactures the 2021 Outback wagon, 2021 Ascent 3-row SUV, 2021 Impreza compact sedan and hatchback, and 2021 Legacy sedan at the U.S. plant in Lafayette, Indiana. According to this year's study, using data from the American Automobile Labeling Act, the Subaru Ascent and Legacy models tie for number 51 on the list for cars with the most U.S. domestic content.
How American are the Subaru models you drive?
Both the new Ascent family hauler and Legacy sedan have 50 percent of their parts made in America. The 2021 Subaru Outback and Impreza models made in the U.S. tied for 56th place on the Made in America Auto Index 2020 list. Both Outback and Impreza have 45 percent of their parts made in America.
The domestic content would be higher, but all four U.S. made Subaru models import their major drivetrain parts, engine, and transmissions from Japan.
The report says the automaker has 53 percent average total domestic content for U.S. assembled models. And Subaru has 22.4 percent average entire domestic content for all vehicles sold in North America.
The number one selling Subaru model in North America is the 2021 Forester compact SUV. The Forester, 2021 Crosstrek subcompact SUV, WRX and WRX STI performance cars, BRZ sports coupe, STI S209, and Toyota 86 are all built at the Japan plant have far fewer U.S. parts.
Subaru Indiana Automotive (SIA) in Lafayette, Indiana, manufactures the Ascent, Outback, Impreza, and Legacy making up 35 percent of Subaru's total vehicle global output. Approximately 50 percent of all Subaru's sold in North America are built in Indiana. Recently, the company invested $140 million to support the production of the all-new Subaru Ascent.
The 2021 Subaru Ascent 3-Row family hauler and Legacy sedan are now the Japanese automaker's models made in America with the highest domestic content (50 percent.)
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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