In a previous report on a new Subaru truck, fans said they would buy one if the Japanese automaker built it. The first five things truck buyers want are a 6-speed manual transmission and not a CVT automatic; they do want a 6-cylinder engine option; it must have at least 5,000 lb. towing capacity, two trim levels, and it must be affordable. After reading through all the comments, there are five more things you want in a Subaru truck.
Two and four-door options
Not everyone needs a four-door truck, and fans want a two-door pickup option. The Subaru Brat and Baja pickups were too small, and a midsize truck with an extended cab option in addition to a four-door is what is wanted. An extended cab with fold-down seats is another thing fans want in a truck. There is room for storage, and you can also haul people.
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Four and six-foot bed options
Fans want a longer six-foot bed as an option in a new Subaru truck. The four-foot bed is not long enough to haul oversized items, and the six-foot bed allows flexibility to carry bigger things. You can also throw a camper shell on the back and use the bed to sleep in when out camping.
6-speed manual and an automatic option but not a CVT
While Subaru will be reluctant to drop the Continuously Variable Transmission (CVT) because of its improved fuel mileage and EyeSight compatibility, many fans still want an automatic transmission. It’s unlikely Subaru would put in an eight or ten-speed automatic, but it’s on the wish list for a Subaru truck.
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Midsize to compete with Toyota Tacoma and Nissan Frontier
Like we said before, the Subaru Brat and Baja were too small for today’s hauling needs. Truck buyers want function and utility, and a midsize truck to compete with the Toyota Tacoma and new Nissan Frontier would be the size fans want.
Fuel efficiency is important
Fans want fuel efficiency, and the best way is to use hybrid or plug-in hybrid technology. Subaru can tap Toyota for the hybrid and plug-in hybrid systems as they did with the Crosstrek Plug-in Hybrid. And an all-electric truck should be on the drawing board. Subaru gets ready to launch its first-ever all-electric Solterra SUV, and it will have the perfect BEV system to draw from.
Fans would jump all over a 2023 Subaru truck or new Subaru Wilderness truck if the Japanese automaker offered it in North America. With microchip shortages and plant shutdowns in the current automotive climate, it’s not likely anytime soon, but Subaru fans can still dream. Give us your thoughts on a new 2023 Subaru truck in the comments below.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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