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How well is the Subaru Ascent 3-Row SUV doing now after four months in 2023? The 2023 Subaru Ascent 3-Row SUV gets new upgrades and a new award that will save families money. The newly-refreshed 2023 Subaru Ascent is still the fourth best-selling SUV in the lineup, but sales are up again in April.
Subaru of America (SOA) reported 5,965 Ascent 3-Row SUVs were delivered to customers in April. The Ascent picked up the pace again and was up 14.1 percent compared with the 5,228 models sold in April 2022.
photo credit: Schumacher Subaru
With the 2023 Ascent model change and new improvements, it's not a surprise the Ascent family hauler is performing better in the new year. The Ascent was on an upward trend last year and continues into 2023. SOA reported that 20,747 Ascent models were delivered to customers in the first four months of 2023 compared with 19,926 in the same period in 2022. The Ascent is now up 4.1 percent in the first four months of 2023.
Why should customers look at the Subaru Ascent?
What sets the Ascent family hauler apart from other midsize 3-Row SUVs is its standard all-wheel-drive system that provides all-weather capability, X-Mode for severe weather, and dual-function X-Mode on some trim levels for all-terrain ability. In addition, as with all Subaru SUVs, they are designed for active families needing extra off-pavement capability.
photo credit: Schumacher Subaru
Ascent gets a new dependability rating from Consumer Reports.
A significant reason sales on the Ascent jumped in April is the Ascent's dependability ranking with Consumer Reports. The Ascent is now on CR's recommended vehicles list as dependability has improved from the 2019-2021 models. You can read the dependability report here.
Ascent is the lowest cost to own 3-Row SUV
In Kelley Blue Book's (KBB) 2023 5-Year Cost to Own cars, trucks, and SUV awards. KBB says the 2023 Ascent is the lowest cost-to-own model in the 3-Row Midsize SUV category.
There are $5,000 more reasons why Ascent is better for families now.
The Ascent will save families more money. KBB predicted the 2023 Ascent to have a 5-year cost-to-own of $47,833 (including the purchase price), which is $5,087 less than the Three-Row Midsize SUV segment average.
What is the 2023 Ascent pricing?
The 2023 Subaru Ascent base starts at $35,120, and Premium trims begin at $39,180. The Ascent Onyx Edition starts at $42,520, the upper Limited starts at $42,820, the new Ascent Onyx Edition Limited is priced at $47,520, and the top-trim Touring has a starting MSRP of $49,420. Pricing includes destination and delivery fees ($1,225).
Ascent sales are up in the first four months of 2023, and active families should put the 3-Row SUV on their shopping list this year. A significant reason why is reliability has improved significantly, and it's ranked the lowest cost to own Midsize 3-Row SUV.
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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.
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Photo credit: main image Schumacher Subaru
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