2023 Subaru Ascent Sales Pick Up With Its New Severe Winter Driving Upgrades

There are several reasons the 2023 Subaru Ascent sales have picked up this fall. The 3-Row family hauler gets a redesign, bringing new winter driving upgrades. If you live in the mountain or northern states, you have likely experienced winter driving conditions already. Here's why the Ascent is a good choice for families encountering severe weather this winter.

Subaru of America (SOA) reports that the redesigned 2023 Ascent sales are up in November. Subaru delivered 5,673 Ascent SUVs to customers last month compared with 5,628 in November 2021, a 0.8 percent increase. The Ascent family hauler is only one of two models up in percentage through eleven months of 2022.

Ascent is now up 5.6 percent, and the hot Crosstrek is up 20.1 percent, year-to-date, in a challenging year when there are ongoing microchip shortages and supply chain issues.

Subaru of America increased sales in November by an impressive 51.7 percent thanks to the remodeled Ascent, Crosstrek, Forester, and Outback SUVs. The new models arrive just in time for winter driving.

What sets the 2023 Ascent apart for winter?

The 2023 Ascent receives a remodel with new features and upgrades. Ascent gets contemporary exterior styling, new safety tech, and more cabin upgrades. Here are the full details on the 2023 model change. The 2022 Ascent had excellent all-weather capability, but the 2023 Onyx Edition, Limited and Touring trim levels get further improvements for severe-weather performance.

All Ascent trim levels offer Subaru's Symmetrical all-wheel-drive, 8.7 inches of ground clearance, and X-Mode for improved off-pavement, snow and mud, and dirt road capability.

New all-weather improvements

The Ascent won't leave you stranded if you encounter severe weather this winter

A significant upgrade for the 2023 Ascent is the Ascent Onyx Edition, Limited and Touring trim levels is its newly-added dual-function X-Mode with Hill Descent Control. Dual-function X-Mode capabilities include Snow/Dirt and Deep Snow/Mud settings to optimize all-wheel-drive performance for enhanced severe winter weather, off-pavement trail, and beach-going ability.

What is the price of the 2023 Ascent?

The 2023 Subaru Ascent base starts at $35,120, and Premium trims begin at $39,180. The Ascent Onyx Edition starts at $42,520, the upper Limited starts at $42,820, the new Ascent Onyx Edition Limited is priced at $47,520, and the top-trim Touring has a starting MSRP of $49,420. Pricing includes destination and delivery fees ($1,225).

What is Ascent's fuel mileage?

The 2023 Subaru Ascent base and Premium trim levels get an EPA-estimated 20/26 city/highway mpg and 22 combined mpg. The 2023 Ascent Limited, Touring, Onyx Edition, and new Onyx Edition Limited trim levels get an EPA-estimated 19/25 city/highway mpg and 21 combined mpg.

Subaru of America announced the 2023 Ascent upgrades earlier this year, and it arrives just in time for winter driving. Active customers will use the 3-Row SUV for trips to the mountains to go snowboarding and travel over a high mountain pass to get to the ski resort.

Ascent is among the best vehicles for winter commutes

Does Subaru make the best all-wheel-drive vehicles for winter commutes? A new U.S. News report says of the ten best cars for winter driving this year, Subaru has three models on the list, more than any automaker. There are two Subaru SUVs, the 2023 Ascent and 2023 Outback, and an unlikely model, the 2022 WRX, to score among the best.

The new 2023 Subaru Ascent is available now at Subaru retailers across the U.S. SOA reports sales are hot as the temperatures drop. The family hauler gets new upgrades for active families who will encounter severe weather this winter.

Check out the latest online configurator and build the new model online before visiting the dealer. The new models are a good pick for 3-Row SUV shoppers this winter.

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Denis Flierl has invested over 30 years in the automotive industry in a consulting role working with every major car brand. He is an accredited member of the Rocky Mountain Automotive Press. Check out Subaru Report, where he covers all of the Japanese automaker's models. More stories can be found on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram.

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Photo credit: Subaru USA