2015 BMW i3 gets price increase before Super Bowl splash
BMW has begun production of the MY2015 i3 and the new models are expected to arrive at U.S. showrooms in February. The second year of production of the all-electric 2015 i3 comes with a price increase of $1,075. 2015 i3’s will be available in the U.S with a starting MSRP of $43,350 (Including $950 destination), and the range-extender model has a starting MSRP of $47,200.
The price increase will now include as standard, some features that last years model had as options. Those will include things like DC Fast Charging capability, 3-stage heated front seats and SiriusXM satellite radio (1-year subscription). The onboard computer with Check Control has been updated that provides feedback on the vehicle’s operating status, including oil level indicator and distance to next service appointment/oil change, as well as other detailed information such as micro-filter status. It also provides travel information travel range on remaining charge and external temperature.
In it’s second year
BMW is pleased with the launch of the new i3 as global deliveries of the new all-electric car total 16,052 in 2014. BMW says nearly three-quarters of those sales occurred in the second half of the year, following the vehicle’s late-spring market launch in several major markets including the U.S.
i3 uses carbon fiber
The all-electric i3 and i8 both use extensive quantities of carbon fiber in series production. The BMW i3 is the first mass-production vehicle made with Carbon Fiber Reinforced Plastic (CFRP). The lighter than steel material is strong and is what helps extend driving range of the new i3 all-electric.
Sales have been brisk for the two i models and BMW has ramped up production. The BMW plant is rolling out more than 100 BMW i3’s each day. BMW hopes to capture the attention of Super Bowl XLIX fans this year and spread the word about the new all-electric i3. The new i3 ad will be shown during the first quarter of this year’s Super Bowl that will be played in AZ. Stay tuned.