Ford has now announced the new Ranger Raptor for Europe. This is the "global" Ranger we are talking about, not the same Ranger Raptor that might become a U.S. model at some point. The main difference being that the global (formerly Asia-Pacific) Ranger Raptor has a 2.0-liter turbocharged gasoline engine and the plane-Jane Ranger already announced by Ford for America has a larger, more robust 2.3-liter turbocharged engine standard.
Ford's push by the Ranger into Europe makes good sense. Despite the rhetoric about European markets being closed to American automakers, specialty vehicles are more than welcomed by consumers on the Continent. In fact, a recent CarGurus analysis found the Ford Ranger to be the most desired pre-owned vehicle in the UK.
Ford's press release for the Ranger Raptor includes the technical term "Bad-ass." It was announced at a gaming convention. So, we are safe in our assumption that the Ranger Raptor is not aimed at the retirement crowd. Unless they play the Forza Horizon 4 video racing game, in which the Ranger Raptor is featured.
Ford says its new Ranger Raptor will be rugged and yet refined. Europeans know all about that concept. They lust after Range Rovers and Mercedes G-Wagons the same way Hollywood 20-nothings in America do.
Check out the video below if you are having a slow day at work (or a hard day, you deserve it). Keep the volume low though. There is a bomb at the end.