Back in 2018, Torque News covered the MINI Oxford Line. The idea of the line was that it would be an entry-level trim of MINI vehicles that would only be available to recent college students. That was later expanded to include recent military members. Sort of like a Scion sub-brand. We all know how Scion worked out. Now MINI is expanding the Oxford line to everyone. The idea is that there are folks struggling with COVID-19-related financial hardships who would like to have a new compact premium vehicle. The Oxford value line may be just the car.
“Our Oxford Editions are all about offering MINI models with incredible value, at an attractive price, without giving up style, substance, and MINI’s fun-to-drive characteristics,” said Mike Peyton, Vice President, MINI of the Americas. “Offering our Oxford Editions to everyone and adding the versatile Countryman Oxford Edition are additional means of making MINI more accessible to more customers.” Peyton continued, “A MINI Oxford Edition is the perfect choice, maybe now more than ever, for value-minded customers who want to engage with our brand, and be part of the MINI community.”
The 2021 MINI Oxford Edition 2-door Hardtop is priced at $20,600. The 2021 MINI Oxford Edition 4-door Hardtop is priced at $21,600. MINI says the Oxford Edition Hardtops are specially configured with $6,900 worth of optional equipment as standard at no additional cost.
MINI Oxford Edition models are offered through participating dealers with a simple “what you see is what you pay.” There are no negotiations because MINIS has eliminated the incentives and sales gimmicks. The 2021 Oxford Edition MINIs are in stock now for dealer delivery.
John Goreham is a life-long car nut and recovering engineer. John's focus areas are technology, safety, and green vehicles. In the 1990s, he was part of a team that built a solar-electric vehicle from scratch. His was the role of battery thermal control designer. For 20 years he applied his engineering and sales talents in the high tech world and published numerous articles in technical journals such as Chemical Processing Magazine. In 2008 he retired from that career to chase his dream of being an auto writer. In addition to Torque News, John's work has appeared in print in dozens of American newspapers and he provides reviews to many vehicle shopping sites. You can follow John on Twitter, and view his credentials at Linkedin
MINI Oxford image by MINI Media Services