It may surprise readers to know that most of our contact with automakers is direct, not from dealers. We have nothing against dealers, we just have a direct line to the folks who we know have the answers we need, so dealers are generally off our radar. Until today.
Andrew Schiffer isn’t a flashy Youtuber with a pro camera operator behind the lens producing glitzy content. Like we wish we were. Rather, he’s a product specialist at Wellesley Mazda in Massachusetts with an iPhone. He is participating in a sales contest of some kind to see which person could create the best video. He has our vote.
As you can see from the video, Andrew chose Mazda’s now standard-on-all-crossovers all-wheel drive system as the topic of his video. There is something about “20-times per second,” "27 sensors" and “confidence” in the song. That sums up the AWD message pretty well. We really liked Andrew’s singing and his fun acoustic-electric guitar (Watch the video for that to make sense).
We don’t know much about Andrew, but based on his YouTube Channel content we suggest he spend more time with his dog Russet and less time on his skateboard. If you enjoyed his Mazda AWD video maybe throw him a like. He is also on Youtube Subscriber number three, so if you hurry, you can be one of his very first subscribers!
Rock on Andrew! We hope you win the contest.
Still image courtesy of Andrew Schiffer and YouTube.
John Goreham is a long-time New England Motor Press Association member and recovering engineer. John's interest in EVs goes back to 1990 when he designed the thermal control system for an EV battery as part of an academic team. After earning his mechanical engineering degree, John completed a marketing program at Northeastern University and worked with automotive component manufacturers, in the semiconductor industry, and in biotech. In addition to Torque News, John's work has appeared in print in dozens of American news outlets and he provides reviews to many vehicle shopping sites. You can follow John on TikTok @ToknCars, on Twitter, and view his credentials at Linkedin
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