Raise your hand if you are an EV fan who has been waiting for a great, affordable EV to emerge in America. If that’s you, why didn't you buy the all-new Nissan Leaf when it hit dealer floors last fall, or the all-new Chevy Bolt when it arrived at Chevy dealers in early January? Were there throngs of people crowding you out of the parking lot?
The fact is, the new Leaf and the new Bolt both offer great range, quick charging speeds, they have the NACS Tesla-style charge port, and the prices don't just put them at the affordable end of the EV market, but also the affordable end of the market - period. Why are shoppers ghosting these two great electric cars?
In all of Q1, the second quarter after the all-new Nissan Leaf went on sale, Nissan sold just 668 of them in all of America. We did the math. That’s a single new Nissan Leaf sold per state per week. In that same period, Nissan sold 35,732 gas Sentras and 10,200 gas Versas. And the Versa was canceled last December! A canceled gas model outsold Nissan’s newest EV by 15 to 1. The old Leaf was dead as a doornail last year, and even it outsold the new Leaf by 4 to 1.
The Bolt was a little slower to market and is now only in its fourth month of sales. Still, by month four, any new model should be up and running and selling at a volume of at least half its final production rate. Yet, GM sold only 791 new Bolts in three months. This, after taking a year off to let buyer demand build up.
There are two main possibilities for this situation. Either Nissan and GM don't really want to sell these new affordable EVs, or consumers don't want them. There is a third, more ominous possibility. Maybe consumers don't want new affordable EVs, AND manufacturers also don't want them. If that’s the case, stick a fork in ‘em; EVs other than two Tesla models are done in America.
Forget the idea that there was a pull-forward of EV sales in Q1 of last year. The Bolt and Leaf barely sold then. GM sold 13 in Q1 of 2025. There was no pull-forward for the Bolt. Nissan was averaging less than 800 units per month back in Q1 2025. The truth is, nobody wanted an affordable EV last year, and making new, better affordable ones has had no impact on that reality.
I’ve driven the new Bolt. It’s a great car. My local dealer in Metro Boston had four on hand, priced before negotiations at $30K and $33K. I was the only person who had tested-driven them, according to my salesperson.
Is America's vocal minority of EV fans simply waiting for low-cost Chinese EVs? It can’t be that, because the Bolt IS a low-cost Chinese EV. 51% of its content is from China. Its EV battery is from China. Its motor is from, you guessed it, China.
A New Hope - Kia EV3, Slate, Ford New EV Truck
Perhaps America just wants a new, affordable EV that they have never seen before. If that’s the case, the new Kia EX3 looks like a very interesting model. We don't know the price yet, but speculation puts it above a $35K base price, so let’s guess $45K when it launches. Not really affordable, but maybe discounting will help.
Slate has been working on its bare-bones mini EV truck now for many years. A Slate employee told me this past month that the plan is still for it to start under $30K.
Ford is betting the farm that its new mid-sized truck with an EV powertrain is going to change the game. Many are speculating that the price will be “$30K to start,” which, when translated from EV-speak, means around $45K when launched, and then a lower-cost one will be sold at some future date. We hope Ford succeeds. Its last two trucks with green powertrains did not meet expectations for a low price point, and one is now canceled (F-150 Lightning).
Rising fuel prices hit those with moderate and low incomes the hardest, and for over a month now, we’ve been in a “crisis” that has pushed gas prices to post-pandemic highs. And still the affordable EVs didn't sell. The Equinox EV is GM’s second most affordable EV, and its sales were also down in the past three months vs. Q1 of 2025. Despite five-figure discounts.
What is going on? Why the disconnect between the high volume of social media chatter about the need for affordable EVs and the fact that shoppers and manufacturers don't really seem all that interested in them? Tell us your thoughts in the comments below.
John Goreham is a 14-year veteran of Torque News. An accomplished writer and a long-time expert in vehicle testing, Goreham also serves as the Vice President of the New England Motor Press Association and has a growing social media presence. He’s also a 10-year staff writer and community moderator for Car Talk. Goreham holds a B.S. in Mechanical Engineering and an undergraduate Certificate in Marketing. In addition to vehicle and tire content, he offers deep dives into market trends and opinion pieces. You can follow John Goreham on X and TikTok, and connect with him on LinkedIn.
Image of Kia EV3 courtesy of Kia. Top of page image courtesy of Chevrolet. Other images by John Goreham
Comments
They are toys compared to a…
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They are toys compared to a Tesla.
That may be true in a sense,…
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In reply to They are toys compared to a… by James Lobosco (not verified)
That may be true in a sense, but they are also in entirely different price segments. What EV would you recommend for people for whom a Tesla is out of reach?
What percentage of US…
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In reply to That may be true in a sense,… by John Goreham
What percentage of US drivers willing to own one don’t already have one? There’s some room yet for car makers to sell more EVs IMO but it’s limited ….for now. For my part, my 2021 Bolt is holding up well for me.
Our 2020 and 2012 Leafs are…
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Our 2020 and 2012 Leafs are outstanding. See no reason to upgrade.
We have a 2019 Leaf which…
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We have a 2019 Leaf which received a new battery at 80k after the original glitched. So, why would we buy now? And with tax credits gone it makes more sense to wait a year or two
Hi Bob. You make a very good…
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In reply to We have a 2019 Leaf which… by Bob (not verified)
Hi Bob. You make a very good point. Folks who wanted an EV already have one. And there are no new EV buyers entering the market, right?
I own a Prius Prime,…
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In reply to Hi Bob. You make a very good… by John Goreham
I own a Prius Prime, satisfies 80% of my driving in electric mode..
But I never buy new cars! .. so until something comes about 3 years old, then I will be buying a used electric vehicle.
I felt the same way until I…
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In reply to I own a Prius Prime,… by Quinton (not verified)
I felt the same way until I purchased a used Leaf. The motor failed after 18 months. 16K estimate to repair.
All the reviews from EV…
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In reply to Hi Bob. You make a very good… by John Goreham
All the reviews from EV publications for these cars make me want them, but categorize them as commuter cars. I need to also make road trips up and down the west coast (Bellingham to SF primarily) from my home in Portland.
For local trips, a used Niro that charges at home would get the job done and cost less. Where are the reviews that discuss my use case? Convince me the Leaf will meet my needs and I'm in the game.
The problem is fear of…
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The problem is fear of battery degradation and affordability to repair/replace if even economically feasible (see Chevy volt). No one wants to buy a 40 or $50,000 + EV that will be a throw away in 10 years because the battery costs too much to repair or replace.Much smarter to buy a Lexus which will retain large portion of its value in 10 years (with no range degradation). The second factor is the pace of technological advancement thanks to China. They are leaving the US in the dust when it comes to EV technology. It’s like when personal computers were new, new models were so much improved over previous models that there was a fear of buying because of built-in obsolescence. To solve the first problem, auto makers need to have an affordable battery upgrade/repair option so that a used ev is not a death sentence. To solve the second problem, well, we need to let China’s EV’s into the US.
Four things really: 1)…
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Four things really:
1) Nissan is likely to go bankrupt soon
2) GM have already announced the end of the Bolt - so why buy an orphan...also the car doesn't have 300 miles of range
3) Battery technology is advancing rapidly....why buy older tech
4) Rivian promises the R3 soon....with better software
I'm waiting for some form of…
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I'm waiting for some form of a solid state battery. They are close to being available.
I’ll offer a 4th possibility…
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I’ll offer a 4th possibility that never seems to dawn on authors of articles like this: inflation just keeps rising, so the very concept of “affordable” keeps changing. While the prices of the cars in this article might be considered affordable compared to what EVs cost 5 years ago, they can still be out of range for a buyer in today’s market.
I’ve been in the market for a new vehicle for years, and would favor an EV, but 100% of our focus is on eliminating any debt, and if that means keeping our old clunkers going a few more years, that’s what I’m doing.
It’s just so curious how people seem so eager to suggest no one wants EVs or they’re a failure. It really does say more about the author than the subject. Literally everyone I’ve ever talked to who’s owned an EV says they’ll never go back. But articles suggesting the EV market is “cooked” just keep coming.
Yes, exactly, Chris! I kept…
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In reply to I’ll offer a 4th possibility… by Chris (not verified)
Yes, exactly, Chris! I kept waiting for the article to mention the glaring reason why nobody is buying: it's rising inflation, sky high layoffs, debt to income ratio, and lack of government incentives. I'd love to get an EV but it would objectively be a stupid idea to shell out 30K when I have a paid off car and am trying to pay off all my other debts.
Part of the problem is the…
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Part of the problem is the manufacturers are not advertising these lower cost cars. When did you last see a Nissan Leaf commercial? Folks won't look at a car if they don't know about it. Gm uses their advertising budget for their expensive cars as that is where the profit is. These are really good commuter cars and I know a couple of folks that have a 2017 Leaf and a 2024. I myself wanted something big and comfortable as I have a longer than average commute i bought a 2022 Mercedes EQS with 39000 miles and still under warrantee for about the price of a well equipped Bolt. The heavy depreciation we have been seeing with EVs allowed me to afford a great car for very little money. This route is not for everyone, but I dont worry about repairs since "I am the warrantee" I dont worry much about depreciation since I send to drive them until they are pretty much dead.
You can get a used model 3…
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You can get a used model 3 with fsd and hw4 for about 23k with 70k miles. Warranty on the battery goes to 120k. Why would I want a 30k bare bones leaf or bolt when a used tesla has more going for it? I saw a used bolt euv 2023 for 13k. The new car market is a mess. People who want and can afford to buy a new car dont want cheap. The people who want a cheap car dont want a 500 dollar payment AND no bells and whistles. Its a disconnect of the financial divide that exists in this country right now.
The front wheel fell off of…
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The front wheel fell off of my 2016 leaf. Then I found out that the dealer recommended the ball joints be inspected every 10,000 mi due to design issues. Apparently the design of the front suspension was influenced by Renault.
So I'm in no hurry to test the low end EV just because reliability problems, design issues and expensive repairs and maintenance.
$30k is still a lot of money…
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$30k is still a lot of money for a car for those of us that would consider a compact EV to replace our two Fits. But those fits combined cost 33K new when we bought them and we haven't had a car payment in years. I have a deposit on a Slate. Would love an EV to use for backup power to replace my portable generator. That would swing my decision.
All this commentary about…
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All this commentary about affordability: Buy used if you can't afford new.
Well said. However, the…
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In reply to All this commentary about… by user_624703877 (not verified)
Well said. However, the reason folks DO discuss NEW cars is that it's the only way for there to be used cars a few years down the road. So, we discuss what's happening with new cars today, and I like to focus on affordable new cars simply because they are also tomorrow's affordable used cars. Thanks for the chance to clarify that.
I would, but I need…
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I would, but I need something that can tow without voiding the warranty. That's why I'm holding out for the Slate.
Manufacturers need to lower…
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Manufacturers need to lower the bar on what they consider affordable, because consumers already have. Electric powered vehicles are still an impractical luxury for people at the point of accepted they may never be able to afford ANY new car again. On top of that, there haven't yet been any affordable EV entrants in the van or truck segments. Who knows if Slate will change that, or if they will go the way of Canoo?
Well said, Mark. We hope…
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In reply to Manufacturers need to lower… by Mark (not verified)
Well said, Mark. We hope Slate succeeds, but their price promise seems too god to be true.
I can't speak for the Leaf,…
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I can't speak for the Leaf, as for the Bolt it is a great car. I don't trust the company. It has been plain as day that GM simply toys with EVs. Case in point "Who Killed the Electric Car." When I first purchased a Bolt from Dealer it was an awkward dance. They new absolutely nothing about EVs. I was never lured to buying an ICE; which I understand is common. But, the lack of educating the sales people is quite telling. Also, I recall a few months later I pull into dealership to charge. It was a courtesy and I happened to be the dealership and asked where it was and I was told there wasn't a charger. I new there jad to be to charge before a sale? People teat drive? There was one and I finally found it behind the showroom and pull up only for the mechanic to tell me it hasn't worked in months. Buying a car is an extremely expensive investment. I discourage anyone from buying from a Legacy carmaker. They have zero meaningful interest in making EVs. I see the Bolt as a wonderful compact practical car created by a negligent Car(e)giver.
I bought one of 668 the 2026…
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I bought one of 668 the 2026 Leaf mentioned above in Jan.
Compare to my old 2020 Leaf, it doubles the mileage per charge with the same price.
This is the most affordable new EV I can find. I owned 5 Leafs before this one since 2013.
300 Miles range covers all my need except driving to skiing.
The only regret I have is that I should negotiate a better deal after reading all these news.
Who can afford or even…
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Who can afford or even believe they can afford a new vehicles in this economy. And as far the the Bolt...well if they wanted people to buy something maybe supporting Donald with donating $1 million and providing vehicles for Donald Trump's 2025 inauguration was a BAD idea. How much money did Trump lose GM I wonder? Donny wrecked the economy, took away EV incentives that were selling the old Bolt, and now he raided oil prices. So, GM donated million to the GOP, to then lose billions in a ruined economy - so smart.
Chevy Equinox and Hyundai…
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In reply to Who can afford or even… by Lincoln Thurber (not verified)
Chevy Equinox and Hyundai Ionic 5 were both heavily discounted during this period. No one wanted the two cheapest EVs because they weren't. After discounts Equinox and Ionic 5 were starting $5k lower than Bolt or Leaf. Plus neither model has delivered their cheaper versions to dealers in mass, preferring to deliver higher spec models first
I honestly had not…
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In reply to Who can afford or even… by Lincoln Thurber (not verified)
I honestly had not considered that this was all Donald Trump's fault. Thanks for making the whole situation clear.
The problem for Chevy is…
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The problem for Chevy is that the original Bolt was so poor, that the company developed a poor reputation for electric. That does not change overnight. Nissan has a much better rep, so I'm not sure about their sales, other than the loose cannon in the WH makes making any major purchase at this time questionable.
I think you're missing…
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I think you're missing another very obvious answer: 30K-33K is still not affordable for buyers these days. In the US, the Nissan Leaf S trim isn't even available---this is the one that was advertised as being the most affordable. I've only seen the S+ and Platinum trim here in St. Louis, and those are going for 36k to 44k. Lease prices are around $400+ a month.
My household is middle to upper middle class and things are still too expensive.
I'd love to get an EV, but I'm locked out of the price range both on the lease front and financing front. Can't imagine how others in my situation are affording these cars.
Pagination