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Nissan Becomes Official Automotive Partner of Wounded Warrior Project

After several collaborations, Nissan and the Wounded Warrior Project decided to make their partnership closer with Nissan being named the official automotive partner for WWP.


The Wounded Warrior Project is a collaboration of volunteers and veterans working to support those who return from military service with wounds, whether visible or no. Working to honor and empower wounded veterans, the non-profit helps injured service men and women to provide direct programs and services to meet their needs.

The WWP has built houses, modified vehicles, taken veterans on adventures, paid for therapy to support families and caregivers, and more. They often work in conjunction with other charities, such as Habitat for Humanity, which Nissan also supports, to get the job done. The group works to find unique and innovative solutions to the problems many wounded veterans face upon returning home.

Nissan has collaborated with the Wounded Warriors several times in the past, the most recent being Project Titan, in which a special crowd-designed Nissan Titan pickup truck was modified and taken to Alaska where two wounded veterans went on the adventure of a lifetime.

To kick off the new partnership, which makes Nissan the official automotive partner of the WWP, the automaker is challenging dealerships around the nation to raise money for the Wounded Warriors and to advertise and add to their ongoing incentives programs for active duty, reserve, retired, or veteran members of the U.S. military. The dealership which raises the most funds will be honored as a guest at the upcoming Wounded Warrior Project Courage Awards & Benefit Dinner in New York City.

"Nissan and Nissan dealers are proud to be helping support our nation's heroes by raising awareness and support through local promotions and events, as well as continuing our efforts at the national level," said Fred Diaz, senior vice president, Sales, Marketing & Operations, U.S.A., Nissan North America, Inc. "It's Nissan's way of honoring the service to those who sacrifice so much for all of us, including their devoted family members."

On a personal note, I am proud to cover Nissan here on Torque News and am humbled to see their support for veterans, often done quietly. The wounds of military service are something dealt with daily in our household and to see the support and help given and received is an honor.