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Toyota announces price jump for base 2012 Tacoma

What do you do when fuel prices are stabilizing - if not falling a little bit - and you have the best selling compact pickup truck in America? If you're Toyota you raise the price of the 2012 Toyota Tacoma pickup truck just because you can.

The base Manufacturer's suggested retail price (MSRP) for the 2012 Tacoma will range from $16,875 for the Regular Cab 4x2 equipped with a 2.7-liter four-cylinder engine and five-speed manual transmission, to $27,835 for the Tacoma Double Cab 4x4 long bed with a 4.0-liter V6 and five-speed automatic, reflecting price increases ranging from $10 to $645. The MSRP for the 2012 Tacoma does not include the delivery, processing and handling (DPH) fee of $810. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

It is the base model that sees the biggest percentage price increase at $510 or 3.1 percent. The largest price increase for the 2012 Toyota Tacoma is the X-Runner V6 that jumps $645 in cost from $25,735 to $26,380.

The most expensive 2012 Toyota Tacoma, the long-bed V6 with four-wheel drive, sees a 1.1 percent increase from its 2011 model year price of $27,525 to $27,835.

For the higher price, Toyota says the 2012 Tacoma gets a fresh face with a redesigned hood, grille, headlamps, upper and lower front bumper, fog lamps, headlamps and antenna. Expect a full product refresh to come in a couple of years as Toyota seeks to regain its position of world dominance and recovers from the earthquake and Tsunami in March 2011.

Inside, customers will find a new center instrument panel design with a revised gauge cluster, as well as a new steering wheel. A redesigned center stack adds new air conditioner/heater controls and power point locations. Tacoma will also offer two new exterior colors, Spruce Mica and Nautical Blue Metallic.

As Toyota says, the Tacoma is primarily a work truck, which is why Toyota is trumpeting things like new heavy-duty all-weather flooring and water-resistant seat covers. (Water-proof seat covers are called leather seats.) But that doesn’t mean Tacoma owners don’t want to have a little fun.

The 2012 Toyota Tacoma will be one of the first Toyota vehicles to offer the Entune multi-media system. The Toyota Entune system is a collection of popular mobile applications and data services, with three years of complimentary access. Once a smart phone is connected to the vehicle using Bluetooth wireless technology or a USB cable, Entune’s features are operated using the vehicle’s controls or, for some services, by voice recognition. Entune includes Bing and Pandora; real-time info including traffic, weather, fuel prices, sports and stocks. Apps available in spring 2012 at no cost.

Extras, options drive all-new 2012 Toyota Tacoma
Sound system upgrades big draw for 2012 Toyota Tacoma


2009 Owner (not verified)    October 25, 2011 - 7:59PM

I like the new interior as well as the new front end. I am really excited for Nav and the bluetooth audio, but I wish they had a leather interior.

2009 Owner (not verified)    October 25, 2011 - 8:00PM

I have a 2009 and I love the Tacoma. I think that the new bumper looks great, I like the nav/bluetooth audio options too, but I wish leather was an option.

Toyota Trucks … (not verified)    January 6, 2012 - 10:54PM

You can now get a Single Cab 4x4 with an automatic. Makes a good fleet addition. I find the addition of what sounds like rubber floors for access and double cabs delightful. The interior looks better and the outside is growing on me. Still no love for the lack of 6-speed auto transmissions, and the manual 6 speed needs more ratio spread. Direct injection would be cool.