The Lamborghini Aventador J
Patrick Rall's picture

The Lamborghini Aventador J draws massive global attention

When Lamborghini CEO Stephan Winkelmann commissioned the design, engineering and production of the Aventador J for the 2012 Geneva Motor Show, he wanted “something special” that would help draw the attention of the massive Swiss auto show crowd but as the show draws to an end – the Lamborghini Aventador J has drawn attention from around the world like no previous vehicle debut in the Italian automakers history.

Since storming onto the scene, the Lamborghini Aventador has garnered a great deal of attention from the media and consumer market alike but with the Aventador J, this name Lambo nameplate rocketed itself into motoring history. While the incredible open air version of the Aventador was built to serve as the crown jewel for the company’s Geneva show booth, it is also a full production model that has reportedly been sold to an unnamed buyer for (the equivalent of) $2.73 million US dollars.

The Lamborghini Aventador J is so incredible that not only did it draw huge crowds in Geneva but it also draw the attention of the world via the world wide web. Since debuting a little over a week ago, the Aventador J has recorded over 21.5 million searches on Google and while Google is the most popular search engine, there are others out there that would add to that figure. Upon the announcement of the Aventador J, the www.Lamborghini.com website saw a new daily traffic record likely supported by the fact that over there have been over 40 million impressions of the new supercar around the internet, including social networks and websites like this one. This is a truly remarkable feat for the Aventador J, considering that the company has unveiled quite a few remarkable vehicles in the modern age of internet and social network sites. On top of all of this, the YouTube video (shown below) showing the making of the Aventador J in a cool 1 minute and 20 second video has received over 312,000 views at the time of this article.

“We knew the Aventador J was something quite special, but we did not anticipate such an overwhelming reaction to the car,” states Stephan Winkelmann, President & CEO of Automobili Lamborghini. “We are pleased by the response to this vehicle and look forward to pushing the limits of design and technology for future products and generations to come.”

The Lamborghini Aventador J features a unique roadster design with no roof and no windshield for the ultimate driving experience – bolstered by the 700 horsepower V12 mated to an advanced all wheel drive system. Sadly, the Aventador J is a one-off production model, likely making it one of the most rare and most collectable Lamborghini models of all time but those of us who lust over cars like this can hope to see it on the car list for the likes of Forza Motorsport 4 in the near future.

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