2017 Toyota Prius Prime Sliver Passenger Side Shot
Peter Neilson's picture

Is Toyota Discontinuing The Prius?

There is a lot of chatter lately about the death of the sedan and the rise of the small SUV. Take a look here to what that could mean for the future of the famed Toyota Prius.
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So, I am sure some of you are asking why on earth would I ask this question? Well, this question is asked more often than you may think. In fact, Google has it as one of the top questions asked by people who are looking at buying a Toyota Prius.

I want to dispel any myths that are out there about Prius. I hope that I can provide clear and precise evidence to show why Toyota is taking strategic action with Prius and what they have done so far. Take a look at what the plans are for our favorite hybrid.

The Discontinued Toyota Prius
Toyota Motor Corporation is a car company that makes moves that sometimes we as consumers do not understand. Most recently, Toyota has cut from the hybrid line up the Prius C, and the Prius V. Both excellent hybrids are no longer offered.

With bold cuts like these, it has consumers wondering what is going to happen to the rest of the Prius line up. Here is what I can tell you about what Toyota has planned.

2018 Toyota Prius C

Toyota will discontinue a vehicle if the sales are low. Unfortunately for Prius C and V, sales dropped off to where Toyota was losing money selling these cars. It was a financial decision that had to be made despite how much the handful of consumers loved them.

Toyota has done this before with other cars and even entire brands. Back in 2014, Toyota cut out the Scion car brand and interwove it into the regular Toyota line up. Why? Money. Any carmaker that wants to be profitable has to look at the bottom line and ask if it is worth it to keep making a car or cars that are not selling well.

What Toyota Is Doing To Hybridize The World
When Prius C and V dropped, Toyota shifted gears (lol) and brought in two new contenders to the hybrid game. The Corolla hybrid and Rav4 hybrid.

2020 Toyota Rav4 Hybrid

Both of these vehicles already have a strong following and a brand that has been around longer than Prius. Both Corolla and Rav4 were hitting a different market that was stronger for sales.

Rav4 has been very successful in proving that a compact hybrid SUV is a winner amongst small families. The car is more versatile and can go to more places. It is also sportier and rather quick too if you get the Prime version.

Corolla hybrid hit a significant milestone due to the name. Corolla is one of the oldest names that the Toyota brand has had in the line-up. The well-established name has helped it gain more sales and get another part of the consumer market to fall in love with hybrids.

What All Of This Means For Prius
Toyota is making the right moves. As for the Prius line up, unless sales fall flat on their face, the brand is not going anywhere. Prius is now over 23 years in the making and has built a legacy that would be foolish for Toyota to destroy.

All things considered, Prius is not going anywhere.

That is all for today. Thank you for reading. I look forward to seeing you in the next story. Toyota Prius P0401 EGR Insufficient Flow: Solved

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Peter Neilson is an automotive consultant specializing in electric cars and hybrid battery technologies. He holds a Bachelor of Science in Automotive Service Technology from Weber State University. Peter is also an Instructor of Automotive Technology at Columbia Basin College. Peter can be reached on Linkedin and you can tweet him at The_hybrid_guy on Twitter. Find his page on Facebook at Certified Auto Consulting. Read more of Peter's stories at Toyota news coverage on Torque News. Search Toyota Prius Torque News for more in depth Prius coverage from our reporters


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Comments

I would like to see a Tacoma hybrid. Is it on the drawing board?