The all new Camry Hybrid. Photo © 2012 by Don Bain

Toyota reports a 40 percent jump in August sales led by all-new Camry

Toyota Motor Sales (TMS), U.S.A., Inc., has just reported August 2012 sales of 188,520 units, a jump of 40.2 percent compared to August of last year and based on a daily selling rate (DSR). By raw volume alone, unadjusted for 27 selling days in August 2012 as opposed to 26 such days in 2011, TMS sales were up 45.6 percent from the same period a year ago.
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The Toyota Division was responsible for 164,283 of those sales, an increase of 42.0 percent on a DSR basis over August 2011. Toyota Division’s raw volume sales were up 47.5 percent over the same period last year.

“The auto industry continued to outperform the general economy in August,” said Bill Fay, Toyota group vice president and general manager. “The driving force behind our growth continues to be strong consumer response to the new models we’ve launched over the past twelve months and the added value those vehicles represent.”

Meanwhile, the Lexus Division reported total sales of 24,237 units last month, up 28.9 percent from August 2011 on a DSR basis. By volume alone, Lexus Division sales were up 33.9 percent compared to the same period last year.

“Virtually every Lexus model enjoyed a significant sales increase in August,” said Tim Morrison, Lexus vice president of sales and dealer development. “With a strong Labor Day weekend, and our newly launched products leading the way, the momentum continues into September.”

Toyota Division
Toyota Division recorded combined monthly sales of 93,083 passenger cars, up 47.2 percent over last August Passenger car sales were led by Camry and Camry Hybrid with combined sales of 36,720 units, while the Corolla sold 24,311 units. Last month also enabled 21,111 members of the Prius family to find new homes.

Meanwhile, Toyota’s light trucks continued robust sales, moving 71,200 units, up 47.9 percent compared to August of last year. Sales were again led by the RAV4 compact SUV and Tacoma mid-size pickup, with monthly sales of 15,685 and 12,193, respectively. Highlander and Highlander Hybrid combined to sell 11,441 units while the full-size Tundra pickup sold another 11,347 units.

Scion managed August sales of 7,722 units, a whopping 111.6 percent over August 2011, led by the tC sports coupe with sales of 2,378 units, up 113.5 percent. The recently launched FR-S sports car sold 1,913 exhilarating models. The versatile xD five-door urban subcompact posted sales of 1,004 units, and the xB urban utility vehicle posted August sales of 1,879 units. The all-new iQ premium micro-subcompact posted monthly sales of 548 units.

Lexus Division
Lexus reported strong growth by selling 14,024 units, up 35.7 percent from August 2011. The ES 350 entry luxury sedan and the first-ever ES Hybrid combined to drive passenger car sales of 7,557 units, while the IS luxury sports sedan reported sales of 2,369 units. The CT 200h premium hybrid compact posted sales of another 1,472 units.

Lexus large and luxurious utility vehicles boosted sales to 10,213 units, up 31.4 percent over last year. The RX and RX Hybrid luxury utilities led Lexus light truck sales, posting combined sales of 8,628 units. The GX 460 mid-size luxury utility vehicle sold 1,071 units, while the LX luxury utility vehicle recorded sales of 514 units.

TMS Hybrids
Hybrids continue to set a trend with TMS posting August sales of 28,960 hybrid vehicles, an increase of 110.1 percent over last year. Toyota Division posted August sales of 25,400 hybrids, while Lexus Division reported sales of 3,560 hybrids for the month.


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