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Lexus to bring one World, 2 European debuts to 2011 Frankfurt Auto Show

When the big game opens at the 2011 Frankfurt Auto Show later this month, Lexus will be holding three kings in their hand - the all new Lexus GS 450h plus European debuts of the Lexus GS 350AWD and the Lexus CT 200h F-Sport.
Posted: September 1, 2011 - 12:52PM
Author: Don Bain

The Lexus GS 450h is an all-new executive luxury sedan in the brand’s lineup and probably will not be as much of a step down from the Lexus LS 600h L flagship as the numbers would imply. Equipped with second generation Lexus Hybrid Drive system, will add a new performance and comfort choice to the Lexus line while maintaining the company’s commitment to environmental stewardship.

The rakish, redesigned Lexus GS 350AWD made it’s world debut at the Pebble Beach Concours d’Elegance last month and will make its European coming out at Frankfurt Auto Show. The much-awaited Lexus GS 350AWD has a fresh look foreshadowing the shape of thing to come from Lexus as they explore the design concept known as L-finesse. In addition new and innovative technologies lift the driving experience to a new level while enhancing passenger safety.

The third face card Lexus is holding builds upon the successful launch of the CT 200h. Lexus will introduce the new F-Sport version with more aggressive design elements and enhanced performance for driver’s who prefer a more dynamic and engaging drive. The Lexus CT 200h F-Sport may even live up to the brilliant advertising campaign Lexus used to launch sales of the new hybrid.

During 2011, Lexus has won four Segment Awards for Initial Quality as well as Best Retained Value from J.D. Power and Associates. The Lexus saga continues. Next step is at the 2011 Frankfurt Auto Show.