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BMW sets sales record in November

BMW has just announced surpassing their total sales in 2010 by end of November, already exceeding their previous record sales in 2007 placing a 2011 target of over 1.6 million vehicles within achievable range.
Posted: December 7, 2011 - 7:46PM
Author: Don Bain

The BMW Group continued its success in November with sales of 138,978 vehicles, 7.7 percent higher than the previous year. Global sales of BMW, MINI and Rolls-Royce brands increased to 1,510,862 units thus far this year, 14.5 percent more than the same period last year, setting a new record for the company.

“This was our best ever November sales month, with growth right across the world,” said Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing. “We have already sold more vehicles in the first eleven months of this year than in the whole of 2010 and we have also broken our sales record from 2007 (1,500,678). This puts our record sales target for the full year of more than 1.6 million vehicles well within reach. In November, the main impetus for growth came from the BMW X3, the BMW 5 Series and the BMW 6 Series – with further momentum from the new BMW 1 Series, which has been available on the market since 18 September and has already received several awards from automotive media.”
BMW’s best-ever November.

BMW has also reported the best November sales in its extensive history. A total of 115,124 vehicles were delivered worldwide – an increase of 6.4 percent. BMW deliveries climbed 12.9 percent from the start of the year to 1,252,205 units.

The BMW X3 broke through the 100,000 sales mark to end November. With 106,103 vehicles sold, this popular model moved at a climbing rate of 157.3 percent. The BMW X1 also remained on the fast track, with 115,185 deliveries since the start of the year, 25.7 percent up from the previous year.

BMW’s 5 Series vehicles were up to a total of 283,065 units delivered between January and November an increase of 52.1 percent over last year. The BMW 5 Series maintains its established lead in its segment.

The BMW 7 Series is also performing well, with year-to-date sales of the flagship vehicle reaching 61,529 vehicles, up 6.8 percent over last year.

The new BMW 6 Series is reporting strong gains as well. November sales soared 733.5 percent to 1,392 automobiles after sales of only 167 last year.

The new BMW 1 Series is also getting good reponse with sales rising 7.7 percent to 15,234 units in November.

MINI reports record November
MINI Cooper, in its resplendent glory, can also celebrate its best November ever. Last month global sales rose to 23,534 vehicles, up 14.6 percent over last year. Volume continued to climb 22.4 percent to 255,595 so far this year, with sales growth in virtually all markets. The MINI Countryman is performing well, with 8,200 deliveries in November, a 96.9 percent year-to-year increase. The new MINI Coupé also sped out of the gate with 2,347 units sold since its launch in October.

Markets maintained growth across all regions
The BMW Group made gains in virtually all markets this year by the end of November. In Europe, the region with the BMW’s best sales, retail volumes increased 8.3 percent to a total of 775,834 units. The company also measured rigorous growth in Asia, with 342,176 vehicles sold, a 33.4 percent uptick. Sales in China have risen over 40 percent since the start of the year to 215,023 vehicles.

The U.S. also recorded positive sales growth. A total of 272,873 vehicles were sold this year by the end of November – 14.6 percent more than last year. 26,271 vehicles were delivered last month, up 14.8 percent over November 2010.

The so-called BRIKT countries – Brazil (up 49.0 percent at 13,153), Russia up 38.8 percent at 27,018), India (up 62.6 percent at 8,692), Korea (up 44.0 percent at 25,203) and Turkey (up 59.7 percent at 13,704) – have all reported significant double-digit sales growth though November this year.