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Dodge Fires Up the Power Brokers for High Performance Challengers and Chargers

Dodge is opening its specialized Power Brokers dealers to sell and service its high performance vehicles. The dealers will also be able to sell and install Dodge Direct Connection Performance Parts.


Dodge is opening the first wave of its new Power Brokers dealerships. At least 100 dealers, in 34 states nationwide, will specialize in selling the high-performance vehicles like the 2022 Dodge Challenger and Charger SRT models. The dealers will have specially trained staff and service technicians to also sell and install Direct Connection Performance Parts to make Dodge vehicles even more powerful and faster. Dodge intends to grow the network of Certified Power Broker Dealers in the near future.

Certified Dodge Power Brokers Dealerships

Dodge has created these dealerships to provide concierge-level service to performance fans. To be certified as a Power Broker Dealer, the dealership has to meet special Dodge standards and agree to train the staff, so they meet a level of expertise in high-performance and specialty parts installation. For example, the Power Brokers will sell Tuner and Stage kits that can boost the Dodge Challenger SRT Hellcat Redeye and Challenger SRT Hellcat up to 885 horsepower and 750-plus horsepower, respectively.

Direct Connection Modern Performance parts installed or replaced by a Dodge Power Brokers dealership on a Dodge vehicle will carry the three-year/36,000-mile new vehicle basic limited warranty and the five-year/60,000-mile powertrain limited warranty. The Power Brokers will only install parts and kits that are legal in each state.

“Today marks a milestone for our brand — the Dodge Power Brokers dealer network and are up and running and ready to accept orders for Direct Connection factory-backed performance parts from Dodge,” said Tim Kuniskis, Dodge brand CEO – Stellantis. “Dodge Power Brokers are not only the exclusive source for Direct Connection parts, but these dealerships feature staff trained to walk enthusiasts through potential Direct Connection performance upgrades and then handle installation of Direct Connection parts, while maintaining the vehicle warranty. The network is rolling out with an initial group of nearly 100 dealers — that number is only going to grow.”

Catering to Performance Customers

Not only will the dealers provide concierge level service, there is also a Direct Connection Hotline that will provide tech support to owners wanting help. That number is 1-800-998-1110. Experts will walk you through what is available and how it may suit your needs. Enthusiasts can find nearest Dodge Power Brokers dealership at The dealers will also sell vehicles with Direct Connection upgrades already installed.

A new website, New online headquarters will serve as a one-stop source to search, shop, price and purchase Direct Connection parts. The Direct Connection Modern Performance parts are designed, developed and tested by Stellantis engineers. That is why they carry factory-backed performance warranty coverage. Direct Connection features a lineup of more than 200 parts, including 14 performance kits for the production Dodge Challenger, 13 race-ready kits and four graphics packages for the Dodge Challenger Mopar Drag Pak. The parts will be delivered through the nearest Power Brokers Dealer.

Dodge Never Lift Two Year Campaign

Today’s Dodge Power Brokers and Direct Connection announcement reveals the next “garage door” of the Dodge Never Lift campaign, a two-year road map to the brand’s performance future. You can see the 24-month calendar of announcements at A full list of the initial Dodge Power Brokers dealership network is available at and also at

A new online home at will allow enthusiasts to order Direct Connection performance products through the Dodge Power Brokers dealer network. Direct Connection features a lineup of more than 200 parts, including 14 performance kits for the production Dodge Challenger, 13 race-ready kits and four graphics packages for the Dodge Challenger Mopar Drag Pak. View pricing and product details including: vehicle fitment, 50-state legal emissions, installation instructions, install time, dealer hourly labor rates and warranty information for Modern Performance parts.

The Direct Connection performance parts portfolio includes four categories of products: Modern Performance, Crate Engines, Drag Pak, and Vintage Muscle parts.

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