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GM's EV Line Aims To Answer Questions, Enhance GM's EV Sales Game

GM's quest to enhance EV sales has been an impressive effort, but while EVs have rapidly leaped into the mainstream, there are still questions that remain unanswered for consumers with a significant percentage of these customers not willing to enter the EV ranks until they get more information. GM is out to change that with an all-new EV hotline
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GM's attempt at the hotline will not be a Miss Cleo-style affair, but instead, it will focus on answering common questions that new owners and even established downers may have about an electric vehicle. It will also go beyond being a mere call service, with the company confirming that it will be a component in an all-new online showroom and studio called "EV Live,

Answering Nearly All EV Questions
Hummer EV interior

The free service aims to answer many of the common questions that EV owners may have, including Q&A sessions focused on multiple aspects of electrification, EV ownership, and even questions related to charging and current electric vehicle offerings.

But while the service is designed to answer a wide variety of green vehicle questions, it won't be an all-encompassing affair. This is a GM service, and as such, the online EV liaisons will only answer questions related to GM-sourced charging tech, vehicles, etc. A GM spokesperson even had a cheeky retort when asked about what would happen if any Tesla owners called the service stating, "If somebody's got a question about a Tesla battery pack, Im sure they've done alot of resources at their fingertips," revealed Hoss Hassani GM's Vice President of EV Ecosystem. "We want to talk to people about EV considerations overall and where the opportunity presents itself to talk about the GM Advantage."

That also extends to any form of politics, with the liaisons being instructed not to engage in that particular subject with callers. GM is limiting key vehicular focal points to electric cars, trucks, and SUVs, but the company has said that it is open to expanding the discussion to include electric bicycles, ATVs, and other off-road-focused electric vehicles.

How Can I Schedule An Appointment
Equinox EV

The EV Live experience is free to use for anyone over the age of 18, but while the call center is appointment-free, consumers looking for a one-on-one tour with an EV liaison will have to schedule an appointment. GM revealed that other services, including on-demand live group tours and pre-recorded walkthroughs, are coming later this year.

This novel approach to consumer interaction is just one prong in GM's broader spearhead towards appealing to customers while educating them about electrification's potential benefits. However, there are still challenges that GM will need to navigate in order to ease people's discomfort about these vehicles, including the high price tag for the bulk of the company's EV models (Bolt excluded) with the Cadillac Lyriq and the Hummer EV lineup all starting over $60,000. The Blazer and the Equinox EVs will eventually bring Ultium tech to the mainstream car buyer but they will not make their production debut for a few more years.

Carl Malek has been an automotive journalist for over 10 years. In addition to his specialization with Ford, he grew up in a General Motors household and is extensively familiar with their products too. Contact Carl on Twitter at @CarlMalek3, on Instagram and Facebook for automotive news to send news tips.


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