2015 Subaru WRX STI
Denis Flierl's picture

You will see many more of these 2015 Subaru WRX STIs than any other

The 2015 Subaru WRX STI comes in many colors, but one is outselling all the others by a wide margin. Why is this one color the hot seller?
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Subaru has a rich history in the World Rally Championship and it shows up in the color composition ratio for the 2015 WRX STI. Subaru is selling many more WR Blue Pearl performance sedans than the other 5 colors. Subaru also offers the sports car in Crystal White Pearl, Crystal Black Silica, Ice Silver Metallic, Dark Grey Metallic and Lightning Red. Why is WR Blue Pearl so popular?

The breakdown of the color composition ratio percentages for the 2015 WRX STI are interesting. Many automakers sell many more red or black performance cars, but Subaru WRX STI sells the many more WR Blue Pearl performance sedans than the other 5 colors. Here’s the color composition ratio.

WRX STI color composition ratio

Here’s the percentage of sales for each 2015 WRX STI color that is offered. WR Blue Pearl (46 percent), Crystal White Pearl (24 percent), Crystal Black Silica (14 percent), Ice Silver Metallic (7 percent), Dark Grey Metallic (6 percent) and Lightning Red (3 percent). There’s a reason why WRX STI buyers are drawn to the WR Blue Pearl more than the others. Is it because all of Subaru’s WRX STI ads show the car in WR Blue Pearl?

WR Blue Pearl pays tribute to Subaru’s racing heritage

The WR Blue Pearl WRX STI performance car pays tribute to its racing heritage that helped develop the car into what it is today. The Subaru WRX STI has a rich racing history in the World Rally Championship (WRC) and all the cars are painted this iconic color. The Subaru WRX STI has deep roots in the WRC as it’s been the perfect testing ground for the performance car. Rally racing is one of the most demanding motorsports on the planet and Subaru has developed the WRX STI on the most challenging rally courses in the world. Buyers relate to this heritage and identify the car with WRC.

2015 Subaru WRX is different

Buyers of the WRX are much different and it shows in the colors they pick. WRX is also offered in the exact same color options, but WRX buyers choose a very different color composition ratio. Here are the colors and percentages for 2015 WRX. Crystal White Pearl (28 percent), Ice Silver Metallic (24 percent), WR Blue Pearl (18 percent), Crystal Black Silica (17 percent), Dark Grey Metallic (9 percent) and Lightning Red (4 percent). White and Silver are the top colors and WR Blue is just ahead of Black for WRX.

WATCH: Introducing the Special Edition 2015 Subaru WRX STI "Red Dragon"

You will see many more WR Blue Pearl 2015 Subaru WRX STIs on the road than any other color. It’s because of Subaru’s rich WRC history and STI buyers identify the car with it. You will see more white and silver 2015 WRX performance cars on the road and it shows that these buyers are much different than STI buyers.

Other 2015 Subaru WRX STI stories of interest.
2015 WRX STI makes Canadian premiere alongside its Rally roots

Image Source: Subaru via Watershed Auto Care


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Comments

What about galaxy blue pearl? That seems to be missing from this article
There is no galaxy blue pearl, it is galaxy blue silica. Quite different! But yes you are right, they didn't include it.
There is Galaxy Blue Pearl; it's only applicable to WRX/STI. Galaxy Blue Silica is only applicable for BRZ's
I think the reason why blue is selling more for the STI is because of the limited Launch edition.
Yes, Galaxy Blue Pearl is definitely missing, & happens to be the color I ordered for my WRX.
JP. I envy you. I ordered/received a white one but am loving the looks of the GBP. I already decided my next one will be GBP :-)
Thx, White was my first choice, but my wife's car is white so I went with the GBP.
There is no GBP, it's Galaxy Blue Silica..
use google and youll find your wrong(or search subaru.com)